This article was first posted on our blog on 30/04/2011. For this reason, the information may be outdated and no longer reliable/correct.
For the majority of people, money is a ruling aspect of life. Forums and blogs are set up commonly nowadays, mainly for the founder to earn from in the long run. I’m a long time user of AdSense, earning a monthly amount to pay for apartment rent, bills and food, so I’m going to give you some pointers on how to increase your earnings.
1. Intruder alert!
Nothing is more annoying than popups, am I right? You click a link, and a random web page that is of no interest appears and you’re left with a decision:
“Is the content worth fighting hordes of spam, or do I look elsewhere?”
A common mistake with rookies is attacking the users for revenue at every possible moment whilst they’re browsing. If you’ve ever read articles on ad placement, take the information in. It helps,it works and the pay check speaks for itself.
Another extremely annoying ad which instantly causes me to close a tab/site, are overlaying ads. This is where you are forced to look at an ad for a certain amount of time before clicking skip and looking at the content.
An example would be adf.ly links. I personally have a script (my own writing) which stops me from reading the ads and links me directly to the content. I hate them, and from what I’ve gathered over a few years of research in advertising, is that I’m not alone.
The best way to get and maintain traffic to your site is to limit the number of ads to a sensible and comfortable amount. By all means use intrusion ads if your site gets HIGH amounts of traffic no matter what, but don’t go starting a new forum with an intrusion ad on the viewtopic file… They’re horrid.
2. Choose your placement
There are thousands of articles online to help webmasters place their ads carefully and reasonably.
Each site is different, but you have to take a few things into account:
– Base your ads around your content. There’s no point in having footer ads if your footer is only accessible by scrolling down unnecessarily. So if the majority of your content is in the middle of your page, base your ads around there.
– Blending isn’t all that important, hidden links don’t work as well (in my experience) as well as contrasting colours. People will notice your links more if they contrast, but it’s good to experiment!
– Images (for me) seem to work better than text or link. The majority now are flash/moving, which is more appealing to the eye. Combined with good placement you’ll be rolling in cash.