Do you have a demo or some screenshots you could share of the service? Which I can compare to the likes of Google Analytics and other platforms. Would be useful to see it in action without signing up :)
It should definitely be scrapped.
For those in the US, we have to pay a set fee per year if we own a TV for watching live programs. It's used to fund our national media channel, the BBC, and the money doesn't go to any of the other channels.
It's just a form submission that does not require you to be logged in and is ran on the WordPress side of the site, not Xenforo (the forum) so your forum account will in no way be linked to your results.
Additionally, no information (such as cache, IP or device/browser type) is collected on...