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Difference between White Hat SEO vs Black Hat SEO?

Cumulus

Paragon
Marketing Team
I wouldn't call black hat SEO illegal persay, but its certainly 'dodgy.' It also is frowned upon by search engines and can lead to blacklisting.

It includes method things like content automation, article spinning, sneaky redirects and keyword stuffing/hidden text (I.e: A paragraph of keywords in white size 1 font in an empty space on the page)

On the contrary, white hat are those ethical methods like "keywording" content, content optimisation and image SEO techniques (alt text, captions etc.)
 

Divya165

Reputable
There is a huge difference between these two terms. Let’s see.

White hat SEO (sometimes called ethical SEO) relates to optimization methods that aim to make the content compatible with the Google policy and which make sites helpful for users. This kind of SEO won't increase your website’s traffic in an hour, but it will bring profits in the long term.

White Hat SEO concerns among others:

Making consistent content that provides useful information about a particular issue. Content that offers a solution to a problem.
The use of relevant keywords.

Black hat SEO strategies focus only on search engines. It means that you don’t optimize your content for people who read it. What’s more, the approach is called black because it breaks search engine rules.

This approach is usually used by people who look for a fast profit rather than building a good site that will bring profits in the long term.

Black SEO tactics include such things as:

Buying links for SEO.

Cloaking - it appears when search engine bots are presented with different content than humans.

For example, when you click on a link that does not interact with the site and its content. Cloaking may damage the site's long-term performance and can result in transferring your site from the index.
 

lucycarter

Reputable
FP$
526
White Hat SEO: White Hat SEO refers that work within search engines terms of service to improve a site’s search engine results page (SERP) rankings while maintaining the integrity of your website and staying within the search engines’ terms of service.

Black Hat SEO: Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service.

Hope it helps.
 

Jackleo7878

Acquaintance
FP$
658
Hello,

White hat SEO: White hat SEO refers to any exercise that increases your search rankings on an enquiry engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by search engines.
  • Keyword research
  • Natural keyword inclusion in page titles, headings, anchor text, content and alt tags
  • Monitoring and adapting to analytics
  • Creating regular content
  • Search engine optimized coding structures
  • Sitemaps
Black hat SEO: Black hat SEO may be a practice against program guidelines, wont to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and sometimes end during a penalty from search engines. Black hat techniques include:
  • Keyword stuffing
  • Invisible text
  • Doorways
  • Changing an internet site entirely after it's been ranked by the search engines.
 

fybros

Acquaintance
FP$
96
The biggest difference between the two methods is that white hat SEO follows Google’s guidelines and improves the user experience, while black hat SEO violates these guidelines and usually ignores human users at all.
 

Host4Biz

New Arrival
FP$
65
In fact SEO is always changing. And the methods which were considered as white hat tomorrow could be considered as black hat today.
 

mixlikes

Familiar Face
FP$
170
There is a huge difference between these two terms. Let’s see.

White hat SEO (sometimes called ethical SEO) relates to optimization methods that aim to make the content compatible with the Google policy and which make sites helpful for users. This kind of SEO won't increase your website’s traffic in an hour, but it will bring profits in the long term.

White Hat SEO concerns among others:

Making consistent content that provides useful information about a particular issue. Content that offers a solution to a problem.
The use of relevant keywords.

Black hat SEO strategies focus only on search engines. It means that you don’t optimize your content for people who read it. What’s more, the approach is called black because it breaks search engine rules.

This approach is usually used by people who look for a fast profit rather than building a good site that will bring profits in the long term.

Black SEO tactics include such things as:

Buying links for SEO.

Cloaking - it appears when search engine bots are presented with different content than humans.

For example, when you click on a link that does not interact with the site and its content. Cloaking may damage the site's long-term performance and can result in transferring your site from the index.

Hello Divya,

Nicely explained. I agree with you.
 

domreg

New Arrival
FP$
84
There is no such thing. Google wants you to earn backlinks from high quality content.

We are all manipulating the algorithm
 

TopSilver

Resident
FP$
36
Black Hat SEO tends to be when you direct your links to spam backlink generators. This can get your barred from google search and may get you traffic but is looked down upon in the website community. Not worth taking the chance. White hat is when you actually create the backlinks manually and get involved in other sites where you may be trading ad space, purchasing ad space or posting your link on their site.
 
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