In my opinion to optimize your site. Well it is based on the theme ease of use, good quality content, meta tags, SEO, speed of site is also very important. 10 sec is all a surfer needs to determine if he/she likes your site.
What platform do you use for your site? What is more interesting is the what Google has in store for SEO this 2016.
Optimizing a website can refer to search engine optimization, which increases your website's ranking on search engines, or to performance optimization, which ensures that your website runs quickly and smoothly. Learn how search engines rank sites and discover keywords to attract new visitors to your site. Dive into the code and look for improvements to keep your visitors around, instead of waiting for a page to load.
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You have to implement the following steps to optimize the site:
- Research keywords
- Create unique and quality content
- Build good backlinks
- Promote your site on social media
- Do advertising and marketing
You can optimize the site by doing onpage and offpage SEO. Your website's content must be unique, otherwise google takes your content as a duplicate content. Do directory submissions, bookmarking, classifieds, forum posting, article submissions to get good position in search engines.