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Online Advertising Guide for Beginners – PPC, CPM, Fixed Cost


Seasoned Veteran
Jun 25, 2009
Showing ads on your site is a very common way to make money online, but if you’re reading this then it might be new to you. If you are wanting to buy ad space on other sites, then this article will be very useful to you as well! Whether you’re buying or selling ads, you need to know about the most common terms you’ll see as you explore various advertising marketplaces and networks.

There are many challenges you must face to successfully market any product online. It is very important to understand that ads won’t make you rich unless your website receives frequent visitors that are likely to click an ad and make a purchase. Any other situation is not worth it to the companies buying the ad views. You need to learn about how ads are bought and sold to truly understand how you can optimize your website for ad placements, bring in new visitors who are considered “valuable” (can afford products, services, etc), and enjoy the profits of a successful site.

3 Primary Types of...

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