Rich Snippets are a type of structured data markup that site operators add to their pages’ HTML code.
When displayed in Google SERPs, they add visual context for users and help Google understand the meaning and intent behind webpages.
The benefits of Rich Snippets are as follows:-
Can increase Click Through Rate
Can take some of the guesswork of the website
Can increase in Google Ranking Page
Can attract more visitors to the website, etc.
Rich snippets refer to the enhanced version of a regular search snippet that we see within Google. These are fired when Google uses structured data markup on your page to pull out extra information about it and show it alongside the search results, generally in form of videos, images, ratings, FAQs, etc. It assists the user in better understand what the resulting page is all about.
Rich snippets help websites communicate with search engines in different ways. They are composed of structured data that allows search engines to view different types of content on your website. These structured data markups (i.e. rich summaries) display supplementary "sneak preview" information about your website.
Featured snippets are the format that generally provides short and direct answers to the questions in google search. More and more search results are being added over the years to the search in Google. It generally tries to allow the precise snippets associated with the questions asked. These are generally specifically filled with useful data. Different sorts of Featured Snippets are there:
The importance of featured snippets are as follows:
Increases brand awareness, traffic to the web site.
Improves local SEO.
Enhances the search position in the organic result.
Rich summaries help websites communicate with search engines in different ways. They are composed of structured data that allows search engines to view different types of content on your website. These structured data tags (that is, rich code snippets) display complementary "sneak preview" information about your website.