SEO & Marketing

Basic SEO Techniques

This article was first posted on our blog on 18/03/2011. For this reason, the information may be outdated and no longer reliable/correct.


Welcome to the wonderful world of SEO! It’s a vast, active collection of webmasters who are striving to better their site. They have Google Page 1 listings, active search results and thousands of organic (search engine) visits daily.

SEO divides in two sections. BlackHat and WhiteHat. Many users that offer scripts (such as above) have used BlackHat methods and have suffered for it. Google and Bing remove their listings, and they have to start over again.

Blackhat is using techniques such as spamming and forced listings. Whitehat are legal and approved ways such as backlinks.

There is no quick solution to SEO. It takes time and effort, it can sometimes be costly (depending on whether you do it yourself or through a professional SEO company) but you will nearly always come out from it better off if you go about it the right way.
Here are some basic SEO tips that all users should follow before attempting to advertise:

• Find a source of .edu and .com blogs that offer dofollow links. Post insightful and good comments (more likely to get accepted) and ensure that you ping them back.

• Use relevant forums to advertise your link. Spamming it around can lead to blackmarking or banning from the forums, so simply put it in your signature with anchor text and post around! Post good quality content that relates directly to your niche. For example, if you were advertising a script website, you would go to a web development forum and post a detailed article with your link in your signature.

• Submit your sites to premium link directories every day. These are high ranking sites that offer you the chance to better your search engine rankings. Here are a few links to help you start your SEO journey:

DigitalPoint Directory Solicitations (Free and Paid)
Directory Critic
LinksAdmin Directory List

You can find more by watching these lists grow and simply Googling around!

I hope you’ve enjoyed this basic step into the world of SEO, more will follow!

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