The art of good site traffic building comes from staying on top of evolving trends. It requires a bit of thinking outside of the box, as the standard keyword-linked blog post isn’t always your site’s best bet. Often site owners forget to look to social media, the centerpiece of the web, for marketing help. Since Instagram is one of the most popular forms of social media today there are some ways to use it to your site’s advantage.
Naming and Hashtags
The importance of choosing the correct keywords still applies here, but Instagram uses them a bit differently. Include your keyword in the title of the picture, or use them as hashtags. Where Google can slam you for embedding too many keywords into a blog post, Instagram will only improve your visibility and traffic when you include more hash tags. Be sure to link the most relevant but commonly-searched terms to your pictures for the best results.
Have an upcoming product that has yet to be revealed? Take a picture of the box, or snap an ambiguous photo of one of the edges of the product. Try to hint at the object without giving away its full presence. This will generate interest in your product and will keep Instagram followers interested in following links back to your site for more information. If you have an upcoming event, you can use Instagram photos to build interest for that as well.
Connect with Others
Instagram makes it easy to connect with and “shout out” to other followers and brands. You can tag other accounts on your pictures and strike a deal with them to return the favor. Connecting with influential Instagrammers boosts your visibility significantly by tapping into thousands of their followers. It’s also a good idea to form real and positive relationships with other brands, as strong partnerships yield fruitful results for business and SEO.
One of the most effective and fun ways to use Instagram to your advantage is to hold contests. Most are naturally based on visuals, whether it be similar to Heineken’s scavenger hunt contest or Tiffany’s submit-a-photo contest. Create a competition that is visually stimulating and enjoyable for your followers to boost your traffic in a way that you may not have thought possible.
It’s easy to forget about a brand that you do not see daily, especially when there are so many other posts to see on Instagram. Make sure you are providing consistent images for your followers, and try to provide interesting or intriguing content as often as you can. You do not want to get lost in the dust of every other filtered image, so try to think outside of the box! Create an Instagram campaign that takes your company’s image in a whole new direction. Take silly pictures that people will want to share with their friends. Do whatever you feel matches with your site’s tone, and will also help it stand out on Instagram. As long as you are posting interesting content often, you’re on the right track.
By providing links to your site on your Instagram page, you can turn successful Instagram usage into steady, traditional SEO for your main site and grow traffic. If you need more SEO help, check the Boostability reviews below and other SEO companies for their services. There’s a lot changing in the world of SEO, so it helps to have an outside opinion when boosting your company. But if all else fails, giving social media a try will at least get your name to one of the most concentrated markets out there.
Theo Schmidt has an interest in computer science and engineering, and he uses that interest to fuel his blogging. Theo also enjoys spending time in the outdoors, and he is passionate about protecting the environment. For Boostability reviews, check Boostability.com.