Most of you are aware of the huge potential a Social Network campaign has, but there are also many things that could go wrong with those campaigns. First of all, Social Networks are different than forums and blogs. They are a constant stream of information: news, personal statuses, shared links, funny videos, cat’s and a whole lot more. To give you an idea of a comparison you can make in regards to it, is that your link can be compared to a fish in the sea; that is a single link can be overwhelmed by everything that is there in an individual network. But that’s not the only problem, your visitors from Social Networks may only visit your site once and never come back again.
To stand out on Social Networks, you need to have that something that people are interested in. Therefore for a successful Social Network promotion there are a few important key factors:
- Account Popularity
- Research and Targeted Audience
- Site Content
We all start off with 0 friends or followers, but to be successful in promoting our site we need to find more followers/friends/subscribers. Nothing makes you look crazy other than by talking to yourself online, therefore you need build up your “fan base”. There are many different ways to do such things, and it all depends of the Social Network that you want to focus on.
YouTube – Usually funny videos or how to videos are popular.
Facebook – Fan Page like exchanges may help you out a lot.
Twitter – Using the correct hashtags with an appropriate message.
Tumblr – Rebloging, liking and posting things that certain audiences likes (anime/artistic/hipster/feminism).
Reddit – Smart interaction on the shares of other users, and good link shares from your part.
Google+ – I am not really sure about this but I guess adding people in your circles that have the same interests as yourself.
With a certain popularity online you will reach more users, which equals to more potential visitors and which that in the end means more potential returning visitors for your site.
Research and Targeted Audience
Imagine each Social Network as a person. Tumblr for example likes anime, managas, cute things and discussions about feminism. Tumblrs user base is mostly made of 13-20 year old people who share the things that they like. The key to promote on Tumblr, is seeing what your site genre is and then posting pictures that might get re-blogged, while adding your link in the midst of each post you make.
As I said, imagine Social Networks as people.
I have this information about social networks that might help you:
YouTube – Funny videos, Gaming videos, How To videos. If you are good at making such videos you will get quite a few visits to your site, plus you could earn some money along side the video postings on YouTube
Facebook – Things that could be shared here, are quotes and and other such things. With that, you would need to also attach your link in the description or add a watermark to the picture, which may help with branding your site there.
Twitter – Being part of a hashtag like #GamerGate, #feminism, #BlackLifeMatter and #micropoetry, are some of the things that could get your link some views.
Tumblr – Anime reviews, Manga reviews, poetry, fan fiction, drawings, cute things, artistic things, debates about feminism, funny things, all of which could be added to Tumblr.
Reddit – Some links that can help you gain views, are links that help people out, are news related, motivation related posts, debates, manga and anime reviews, awesome product links, and how to links.
The key is to find good ideas of which links on your site you could post, and the appropriate time that you could post the link. You may fail a few times – it happens to everyone- and you will succeed a few times too!
Social Networks are really unpredictable when it comes to link popularity. An example of this was an article I wrote on my blog, in which I decided to shared it on Reddit. I didn’t expect too much from it really, but when I woke up the following morning, I fount my site was down due to bandwidth overuse. An article that I thought wouldn’t get any attention broke my site. That’s the power of social networks.
The first two parts are pretty easy, the internet is huge and I am sure you could work your way up in the popularity ranking, but of course comes the most important part that all sites need to help drive success: Content!
It doesn’t matter what your site is about, so long as it helps your visitor satisfy his hunger for information. The content of your site will make or break a visitor, when they are deciding whether or not they want to come back and visit your site again, or if it will be forgotten. Plus you might not be the first to write or post about a certain topic, but if you explain it better than someone else or the visitor finds one of your articles or topics more interesting or appealing, he will keep coming back for more.
Create a site that members want to come back to, that’s the first thing and the most important part of a successful site. It can’t be stressed enough how important content is! I am sure you have read a few more guides about sites/forums/blogs and found in a large number of those guides, the phrases “work hard” or “content is king”, is somewhere in the text. Nothing else beats hard work and consistency. If your content is improving and you publish it on a daily/weekly/monthly basis, you are the right track.
After the content is built, all you have to do is then show it to a number of people on Social Networks, who are waiting eagerly for quality content to be posted, and you may be the one who will provide it to them!
What should you do to succeed? Well that’s easy, in which this article is about, is that hard work is what you need to succeed! A combination of providing fresh content, with appropriate advertising on various Social Networking sites will help you succeed.
I hope you enjoyed this little guide to Social Networking Promotion. If this has some positive feedback I will continue my explanation of promoting your site on Social Networks, by going deeper and explaining each and every Social Network in their own individual article.