Tag Archives: SEO

Because Random Words Just Aren’t Good Enough

SEO. The dread of most website and forum owners. That horrible thing that is always in the back of your mind, picking away at your brain with no clear way of solving the how and why. Google, while it can be your best friend is at the same time your greatest enemy. How can you truly use words to benefit your site?

The common thing I see happen all the time on blogs is an article being written to best interest the readers. This is obviously a necessity, if no-one reads the post what is the point of making it? However, once this post is written, tags are then added to it that somewhat relate to it, maybe are mentioned in the article once, but in general they are just what the writer believes should be connected to the post. Unfortunately, this is not the way it works. These tags are your most important source of SEO, but only if used correctly.

So, how do you write an article that both interests your reader, doesn’t become too repetitive and despite this uses your keywords several times over and in the correct context? It is starting to sound rather complicated isn’t it? At first it is, and it will take you a lot longer to write your articles. However, after some practice things will go a lot easier and quicker. I am by no means an expert at this, it still takes me a long time to get my articles to a level at which I am happy with them, but it is possible.

Start by selecting your keywords, but stay away from the obvious. Using words or phrases such as “successful forum” or “big traffic” are not going to get you anywhere. Why? There are just far too many occurrences of these particular words and phrases on the internet for them to warrant any attention. Google uses complex algorithms for its search ranking system and it isn’t going to list you above all the hundred of other sites with content similar to yours.

Instead you need to stand out. Look to use phrases that are a bit more unusual, or that have a greater meaning. Select a phrase to build your article around such as “value of forum currency”. Once you have chosen this phrase you can start building your article. Do not use this direct phrase more than twice in the article though, for this is where similes come in. Similes are one of the most underrated and underused items in SEO and Google does recognize them to a certain extent, as long as they aren’t too farfetched.

Once you have built your article around this particular phrase, you will want to locate keywords that are similar. For example with “value of forum currency”, keywords would be inflation, deflation and exchange rate. These are all related to currency, but you would also have to include words such as message board, threads, posts and topics. Tying all these in together within your article isn’t noticeable to the reader, but it is to Google. Have a go, experiment and explore the English language, it could be a good experience!

New to SEO? You’re Not the First

My whole life I have been one of “those people”. You know who I’m talking about; the ones who prefer a physical day planner over a smartphone, the ones who still use pen and paper to take notes in school instead of laptop, and who still uses a check book to balance their budget. Embarrassing, I know. Two important things happened in my life to help change my ways. First, I married a techie, a hardcore techie. Second, I got a job which consisted of throwing me headfirst into the amazing world of SEO.

About a year ago I applied for a writing position at a nearby company. All I knew before going into my interview was that they needed a writer. Lucky me, that’s what I had been pursuing in college. It wasn’t until I actually got the job, that I heard the term SEO mentioned in a sentence. It was in that same sentence that I also learned it would be my responsibility and number one priority. I had no clue what it was or even what it dealt with. My husband is the computer techie, not me.

I figured it must be some kind of techie phrase only known to the “geek community”. My boss kindly led me to SEOmoz and other such blogs, where I was able to do plenty of research about this mysterious SEO. Much to my surprise, it’s not as mysterious as I thought it was. (Honestly I was a little bummed, I was looking forward to learning a secret SEO handshake.)

Even after learning about SEO, I thought I would always have to go into an elaborate explanation about what SEO was, whenever someone asked me what I did. The reality is that most people not only know exactly what I’m talking about, but they have dabbled in it a little bit themselves. It’s everywhere. It influences everything. It helps determine where people shop, what people read, where people go and even why you buy something or go to that specific restaurant, rather than the other one down the street. It affects everyone in some way, whether they have heard of it or not.

Once I began to understand how important SEO is, I realized I needed to expand my knowledge even further. The number one thing I have learned so far, is that this line of work is very intimidating. There are people out there blogging that have been doing this from the beginning. There are even people out there who have started more recently and yet they took to it like a bird in flight. You know who I’m talking about, the gurus that redefine how it works and who are constantly figuring out new and improved techniques. They are the ones that are changing the industry while newbies like me are tripping over their own shoelaces trying to catch up. That said, you can’t quit. You eventually will catch up. You will have that moment, when you read an article full of advanced SEO strategies and algorithms when you actually get it. Your time will come. Until it does, start off with the basics.

  • Stay Informed about the major changes Google makes. Several hundred changes are made every year; as a beginner you can’t get lost in the mess that surrounds algorithms. You can however be aware of the major changes that come about. Those changes determine how SEO will evolve and move forward.
  • Frequently Check your page rank. Boiled down to its basics, that’s what SEO is all about, your website’s rankings. If you aren’t frequently checking on your progress you will miss out on important tendencies and information. If you are checking often you might be able to find trends, and discover what things you have been doing that work and what things don’t.
  • Link! Link! Link! Take advantage of everything that guest posting has to offer. Go at it from both sides, writing and as a blog owner. Get good content information out there and link back to your site. Link to others as well, you have to give a little to get a little in this business.
  • Create Social Media Accounts and use them! Social media is an amazing tool that you have at your fingertips. There are tons of platforms out there that you can join: Facebook, Linked In, Google+ and Twitter, just to name a few. Set up accounts and start posting. Add links to your articles and outside articles. Inform customers or readers about upcoming events, pertinent news reports and website announcements. There are several ways you can use social media to your benefit.
  • Add Images to your blog. You can take advantage of using alt tags here. You will also be more likely to have returning readers if you post images on your blog and website because it makes it more appealing. Just make sure you follow all copyright laws. You can’t just use any image you find on Google.
  • Keyword Research is necessary. Notice how I didn’t say, “using” keywords is necessary. Many beginners make the mistake of just using any keyword, at any time, anywhere. Do your keyword research. Find out what is popular right now. Learn how to use keywords to your advantage. It’s a lot more involved than just typing 3 important words in a little box.
  • Be Consistent and Reliable. Post when you say you are going to post, update as needed and keep in touch with your readers. Be the blog they want to go to when they hop on the internet for a few minutes. You readers should always know they can count on you to provide unique, useful, entertaining and important information.

While I have gained a lot of experience in SEO, I’m still in the learning stages when it comes to advanced methods. I’m not that guru I hope to be, but someday I’ll get there. I just have to remember these basics, continue expanding my knowledge and roll with the punches.

SEO is exciting and fun. It never gets boring because it’s always changing. Some people find that frustrating, I consider it a challenge. If you’re a newbie like I once was, you’re in the same boat as all those gurus out there. They had to start somewhere. So don’t give up. Don’t get intimidated. In the infamous words of Dory, “Just keep swimming!”

This is a guest post by Kathryn Mott who enjoys writing about SEO. She works as a content creation assistant at Professional Marketing International. Read more about how we help entrepreneurs here http://www.youtube.com/user/pmieducation.

Basic SEO Techniques

This article was first posted on our blog on 18/03/2011. For this reason, the information may be outdated and no longer reliable/correct.

Welcome to the wonderful world of SEO! It’s a vast, active collection of webmasters who are striving to better their site. They have Google Page 1 listings, active search results and thousands of organic (search engine) visits daily.

SEO divides in two sections. BlackHat and WhiteHat. Many users that offer scripts (such as above) have used BlackHat methods and have suffered for it. Google and Bing remove their listings, and they have to start over again.

Blackhat is using techniques such as spamming and forced listings. Whitehat are legal and approved ways such as backlinks.

There is no quick solution to SEO. It takes time and effort, it can sometimes be costly (depending on whether you do it yourself or through a professional SEO company) but you will nearly always come out from it better off if you go about it the right way.
Here are some basic SEO tips that all users should follow before attempting to advertise:

• Find a source of .edu and .com blogs that offer dofollow links. Post insightful and good comments (more likely to get accepted) and ensure that you ping them back.

• Use relevant forums to advertise your link. Spamming it around can lead to blackmarking or banning from the forums, so simply put it in your signature with anchor text and post around! Post good quality content that relates directly to your niche. For example, if you were advertising a script website, you would go to a web development forum and post a detailed article with your link in your signature.

• Submit your sites to premium link directories every day. These are high ranking sites that offer you the chance to better your search engine rankings. Here are a few links to help you start your SEO journey:

DigitalPoint Directory Solicitations (Free and Paid)
Directory Critic
LinksAdmin Directory List

You can find more by watching these lists grow and simply Googling around!

I hope you’ve enjoyed this basic step into the world of SEO, more will follow!

Easy Ways to Earn a Penalty

One of the best ways to know what to do in life is to first learn what not to do. If you think about it, the reason for personal growth is through our failures, mistakes and mishaps along the way. It’s very easy to struggle and be tempted to follow that inner voice telling us maybe this wasn’t what we were meant to do but trust us, Google penalties definitely aren’t the end of the world. They can actually turn into a positive experience. However we understand the last thing anyone wants to do is slip and fall unnecessarily. So, here are a few of the main reasons peoples’ websites get negative attention from Google. This should help you stay one step ahead of the game and keep your eyes on the finish line, instead of finding yourself stuck back at square one trying to rebuild the mess you’ve made.

Spam is a No-No and Faking it is a No-Go

Search engines are adamant; they don’t want spam to be a part of their representation. Often times, newcomers to the online world may think they are simply promoting but there is a fine line between showing off what you’ve got and over sharing. Not only should you be cautious where you discuss your website (signing up for every forum and blog you can find and posting a link to your site is probably going to annoy people rather than grab their attention), but you should also consider how you wrap your gifts before sending them out into the cyberspace.

Your content is your gift to the world. Create interesting, to the point, unique titles and keywords without cramming the page full of too much information. Search engines don’t like when you try this hard and it doesn’t leave the best taste in your visitor’s mouths either. The same can be said about purchasing links or trading with just about anyone – low quality promotion will get you low quality results, no matter how good your intentions.

Keep a Close Eye on Your Members

If you have a website that features a blog or forum, it’s important that you watch what’s written. Many people don’t realize that what other people post on their site can affect the overall quality, not only for other readers but in terms of SEO as well! If many of your comments or replies are filled with gibberish or excessive linking, this can quickly catch the attention of search engines. If need be, require all comments, threads and replies to be approved by you or a moderator or add more people to your team who can quickly remove such content.

Don’t Scrap Your Hard Work

Being penalized can be frustrating and a time consuming situation to come out the other side of, but don’t trash your current site for a new one simply because Google wasn’t happy with something you’ve done. Having a website is a learning experience and you are bound to stumble here and there. Think of fixing the problem now as a long-term investment in the future of your online career. Be attentive of search engine rules and tips and we guarantee your site is going to end up much better than you’d ever anticipated. Change is a good thing in the online world – sometimes those changes just don’t happen according to our timeline.

Featured images:

This article has been written by Keith Terrell, who is the proud owner of Orp media in Australia. His company specializes in offering Google penalty removal and recovery services. You can find him winding up on a cup of coffee in his free time.

Tools and Tips for DIY SEO

DIY (Do It Yourself) SEO is a very popular topic. Some businesses cannot afford to hire a company like rankpop.com to help them with their SEO campaigns, but they do have the time and or human resources to make a go of things on their own. There is nothing wrong with a DIY approach to SEO as long as you know what you’re getting yourself into!

For starters, there are big differences between SEO web design services and an SEO tools service. One specializes in helping you to design and edit your website to be more SEO-friendly and the other prefers to work through a variety of SEO tools (or even creating their own) to help clients achieve their SEO goals. As these are very different services there needs to be a little research done to figure out exactly what sorts of SEO services your business is going to need even if you will be performing them for yourself.

Look at Your Mobile Representation

Almost any small business SEO service is going to advocate that you give a little bit of time to mobile SEO services, as mobile browsing and shopping are at an all-time high and the trend doesn’t seem to be losing momentum any time soon. This can be a relatively cheap SEO service if you have a web developer on staff who can implement a responsive web design for your website and make any meta information changes that you need in order to optimize for your keywords.

Cover All Basis

Other SEO services for small business optimizers include on page optimization, content creation, link building, and social media management. You’re going to need a well-optimized home page to draw in both search engines and human visitors, content for them to enjoy while they’re on your website, links to help direct people to useful information (sending people to other parts of your site or sending them to your site from somewhere else on the web), and someone at the helm of your social presences to make sure that concerns are being addressed and profiles are kept active and interesting.

Doing your own SEO can be an interesting adventure if you have the time and energy to take care of all of the different things you will need to do in order to ensure the best results from a comprehensive strategy being correctly implemented. If you try things on your own for a while and find that you would rather have someone else handle things for you, don’t be afraid to contact an affordable SEO provider like RankPop for more information about becoming a client.

What Are Some SEO Must Haves?

There are a lot of SEO services out there and for every SEO service there is a slightly different approach to even the most basic staples of the SEO industry. Local SEO services are going to behave differently than global SEO services – this makes total sense because their focuses and directions are totally different but at the same time it can make things confusing for their clients!

The best SEO services are going to come from an SEO services company that offers affordable SEO services that are of good quality. Professional SEO services can have a good handle on the needs of their clients and will often have several packages available that only offer the most basic and important SEO services in order to create a package or two that are affordable for their smaller budget clients.

Find Keywords

  1. Keyword research – Keywords are the foundation of almost every single SEO service that you can think of, so you need to make sure that you include keyword research in your SEO package.
  2. On page optimization – What’s the sense of inviting someone important into your home if it’s not going to be picked up and well-presented? This is the concept behind on page optimization, a process that helps to make your website as attractive as possible to both human visitors and search engines.
  3. Content marketing – Your website is going to need content, this is true, but you also need to be producing content that is meant to be shared and published elsewhere on the web.
  4. Link building – Link building has been dropping in importance when compared to other ranking factors but it is still very important. People often find websites that they like just from seeing a link to that website on another site they visit. It’s kind of like a word of mouth recommendation, and we all know how powerful those can be!

There are plenty of other things that can be very useful to your business like social media management, but these are not as essential – meaning if you cannot afford these kinds of services then you can probably do without them for now and try to handle them yourself. Once your company grows a bit and you need to be more socially active than you can manage on your own, then you can bring in a company to help manage it for you.

Kris Dietz loves creating something amazing then spreading the word about it! My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. I enjoy networking and meeting like-minded individuals.