marketing strategy

Creating a Google Ad Campaign for your forum can be tough, especially because the keyword forum is also used for conferences and events. Besides that, it can also be hard to target the right audience for your Ad campaigns. What is your strategy when creating Google Ad Campaigns?

Do you have a strategy for promoting and marketing your message forum? A check list of things you do to promote traffic if you will? I'd love to read what your forum marketing strategies are! :)