Anytime you post a backlink that is intended to manipulate PageRank or a site's ranking in Google search results, you risk getting penalized by Google as these may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines
According to Google, the following are examples of link schemes which can result in penalties.
Buying or selling links that pass PageRank, i.e. paying for links, or posts that contain links; sending someone a product to review so they will link back to your site; basically any link that is not editorially given by the site owner, including blog comments.
Excessive link exchanges
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
Using (blackhat) automated software to create backlinks to your site.
Google favors editorial links; where a site owner willingly links to another site or page because they truly like it and want to share with their own readers. These editorial backlinks are rare and highly valuable to the webmaster.
The best way to get editorial backlinks is by publishing high quality content others will want to link to, including link bait such as check, tutorials and infographics.
According to Google, the following are examples of link schemes which can result in penalties.
Buying or selling links that pass PageRank, i.e. paying for links, or posts that contain links; sending someone a product to review so they will link back to your site; basically any link that is not editorially given by the site owner, including blog comments.
Excessive link exchanges
Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
Using (blackhat) automated software to create backlinks to your site.
Google favors editorial links; where a site owner willingly links to another site or page because they truly like it and want to share with their own readers. These editorial backlinks are rare and highly valuable to the webmaster.
The best way to get editorial backlinks is by publishing high quality content others will want to link to, including link bait such as check, tutorials and infographics.







