Scott406 said:Backlinks are tracked to determine how deep your fingers run on the internet. The wider your spread, the more favorable your search engine results. They do all of the things the OP stated, but their biggest purpose is to show that your site doesn't occupy a tiny corner of the internet, but reaches into the depths.
Kalpart said:Benefits of backlink in SEO are:
1. Builds your Brand authority
2. Build Relationships
3. Generates referral traffic
4. Branding
5. Promotion
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