How Do You Measure Social Media Ad Effectiveness Beyond Clicks?

[Maya]

Views and clicks are easy to track, but real impact often comes from retention or conversions. Which KPIs give you meaningful insights into your campaigns’ performance?

 

[cpvr]

Views and clicks are easy to track, but real impact often comes from retention or conversions. Which KPIs give you meaningful insights into your campaigns’ performance?

You will need to install a Meta Pixel Code on your website to track the meaningful insights, especially if you're advertising on Meta platforms.

If you're advertising on Google adwords, they also, have systems in place that track your KPI'S.