How to go from zero to hero on Facebook page.

[JustWillmx]

Hi everyone,

I am new to the world of Facebook business pages. I have recently set one up for my new winter apparel store, and I am struggling to get any likes at all!

I do not want to go down the route of begging friends and family to like it, and as such I was wondering if you have any tips to generate a self sustaining community on the page?

I am currently running a set of Facebook ads to generate traffic to the website, but this seems to bypass the Facebook page and people do not hit like. I would like them to follow the page as it creates more opportunity for people to be return customers.

 

[Katrina]

Have you joined any Facebook groups related to your niche? I've never gotten a Facebook page to take off, so I don't know the key really. Welcome, BTW to FP.

 

[JustWillmx]

Thanks for the welcome Katrina! I have joined a few, still new to it! I'll continue working on this and let you know if I see some success through this channel!

 

[Nomad]

Publish useful and interesting content which people might be interested in sharing, and then run ads for your content

 

[Al]

Joining and commenting on relevant pages AS YOUR PAGE is a decent strategy to employ. If you have an interesting page avatar and post funny, insightful or interesting responses people will check out your page. Just make sure your page is fully fleshed out with everything FB suggests on the page health screen.

 

[Shawn Gossman]

Hi everyone,

I am new to the world of Facebook business pages. I have recently set one up for my new winter apparel store, and I am struggling to get any likes at all!

I do not want to go down the route of begging friends and family to like it, and as such I was wondering if you have any tips to generate a self sustaining community on the page?

I am currently running a set of Facebook ads to generate traffic to the website, but this seems to bypass the Facebook page and people do not hit like. I would like them to follow the page as it creates more opportunity for people to be return customers.

I have around 16,768 followers on my Facebook page.

Now, Facebook was successful for me because that's where my audience was and is.

A lot of people are leaving Facebook, but my audience is there, and my page is strong. In fact, I get paid bonuses by Facebook fr keeping the page highly engageable. Some of the monthly payouts are pretty significant, too!

What do I do to make it work?

Go from a promotional mindset to a community mindset.

Don't use Facebook to promote your website, forum, or blog. Sure, use that as your brand on the page and link to it, but after that, most of your content should be native to the platform. That means any text post, image, or video should be uploaded directly to Facebook.

I use the 90/10 posting strategy there. 90% is native content, and 10% is promotional content.

The Facebook algorithm is designed to put fewer views on external links and more views on engaging native content. Why? So they can keep people on Facebook. That's where their ads are. That's how they make money to keep such an expensive, bloated piece of platform going.

Community first, promotional content last.

Engagement is key but so is content, too.

Post daily and at scale. I post 5 times a day, every day. I space it out. I schedule content a week ahead. Then, I engage more than I post. I typically dedicate a few hours a day on Facebook. But again, I'm being paid now, so it's kind of worth it.

Engage off your page but as your page. Follow and engage with other pages and groups like yours. Create a group if possible, and use your page as the admin. I have a group with over 40,000 members, and when I post on my page, I get a lot of new followers and comments on the page content.

Note that this will not happen overnight. It took me a few years of being consistent, which is important.

That's my advice! 🙂

 

[Baw$e]

Build solid relationships with people related to your niche, and join groups to build a following, and add some people/friends.

 

[greenhost.cloud]

Focus on creating engaging and valuable content that resonates with your target audience to attract organic likes and followers.
Utilize Facebook Groups related to winter apparel or local community groups to promote your page and increase visibility.
Consider running a contest or giveaway on your Facebook page to entice users to like and follow your page for a chance to win, increasing engagement and building a loyal community.

 

[Page]

I just post when I can, I do not promote or anything and so it's not that big - I'm not a FB person and so you get what you expect you know lol

 

[Jason76]

You can just as easily make ads to advertise the Facebook page as with the website. It can get you a lot of people. However, the real challenge might be engagement from those people. In that case, you will need to pay even more money.