Landing pages vs. Squeeze pages?

[jesse pitt]

If your were going to buy PPC would you send it to a landing page or a squeeze page and why?

 

[george.vladd37]

what do u mean with squeeze pages????

 

[Gary Moody]

Businesses frequently use the names “landing page” and “squeeze page” interchangeably, but actually, they are very different types of web pages with different purposes.

Some call any web page a landing page, but this isn’t correct. Web pages can be about the company, a list of services, or an archive of press releases or newsletters. They each have a specific purpose but are not a landing page.

Squeeze pages are simpler and serve a very important purpose. You are “squeezing” your visitor for information. Use squeeze pages to obtain the name and email address of your web visitor.

 

[Lord Saru]

As the poster above me mentioned, a squeezing page is a kind of landing page that is used to get information from the user. The type of information also include a page that is solely set up for to subscribe even for a newsletter.

I think what I would prefer really depends on the kind of page I am going to visit. If its a new site, I wouldnt mind having to go through a 'voluntary' squeeze page. however, if its a forum or just a general blog, I would be alarmed.

 

[wh@t]

I would go with a squeeze page and have a button linking back to the home page.