It's almost like hearing a song you really like and then the radio plays it 14 times a day for 7 months straight. I do think over-hyping is a real thing, for example, I was excited to see Avatar way back in 2009, however, the amount of hype over the movie had my expectations through the roof. It was a great movie, but hearing about the movie around the clock had me thinking I'd be entering another realm of joy and excitement.
Hiking trails! There is a nice 4 mile trail (round trip) that I love to go to near my home and so far not many people know about it and the parking area is tiny. If it were to get popular it would be ruined with garbage strewn everywhere and no place to park.