What is a doorway page?
A doorway page is a page on a site (whether it's your own site or a secondary site page linking back to one of your pages) that is highly optimized for a specific keyword. The purpose of this page is to link to and then redirect visitors to a specific page on your site. This doorway page acts as a funnel for search engine visitors and contains little usable content which could help the site visitor.
Most often, a doorway page will be crammed with keywords or other spammy content, and include a javascript code that forces the page to automatically redirect to another main page. The search engine bot sees the doorway page, but usually the site visitor does not as their browser redirects too quickly (such as within a half second, even before the page content is visible).
There are two things wrong with doorway pages. For one, the doorway page is trying to deceive Google by showing it one thing while the site visitor sees another. And, second the site user may or may not see the doorway page (stuffed with irrelevant spammy keyword list type content), depending on which browser they use. For instance, some javascript redirects only work in Internet Explorer, but not Firefox or Chrome, so the site visitor will actually see the 'spam' rather than the site being redirected to.
These doorway pages don't give real value to the user and are more frustrating than anything and considered 'spam' by Google, so they are usually removed from the search index quickly.
A doorway page is a page on a site (whether it's your own site or a secondary site page linking back to one of your pages) that is highly optimized for a specific keyword. The purpose of this page is to link to and then redirect visitors to a specific page on your site. This doorway page acts as a funnel for search engine visitors and contains little usable content which could help the site visitor.
Most often, a doorway page will be crammed with keywords or other spammy content, and include a javascript code that forces the page to automatically redirect to another main page. The search engine bot sees the doorway page, but usually the site visitor does not as their browser redirects too quickly (such as within a half second, even before the page content is visible).
There are two things wrong with doorway pages. For one, the doorway page is trying to deceive Google by showing it one thing while the site visitor sees another. And, second the site user may or may not see the doorway page (stuffed with irrelevant spammy keyword list type content), depending on which browser they use. For instance, some javascript redirects only work in Internet Explorer, but not Firefox or Chrome, so the site visitor will actually see the 'spam' rather than the site being redirected to.
These doorway pages don't give real value to the user and are more frustrating than anything and considered 'spam' by Google, so they are usually removed from the search index quickly.
