What features do you like to see on a Advertising network?

[LiquidServe]

I have used some of the ad networks and some of the features that I like to have on my advertising network are :-

1. Ability to create in-house ads - It's great thing in case you have multiple sites and you want to showcase your sites in your ad space on one of your sites.

2. Adsense Backfill - It's not very often that people buy ads on new sites and this great features helps in maximizing the revenue when nobody has bought an ad on your site.

3. CTR History - I haven't seen something like this around but I guess it would be really great tool for advertisers for selecting a particular site for their campaign.

4. Comprehensive Analytics - This is a must have for all ad networks.

What is your favorite feature in an advertising network?

 

[Ghost]

Re: What features do you like to see on a Advertising networ

There is an app that lets you visualize where people click ads. It shows you your website with a grid over it. The dark colored parts (on the grid) shows you that that specific area got a lot of clicks from users.

It's a great tool to figure out where your ads should be placed, where users look the most, etc.
I think it might be a part of CloudFlare, but I cannot remember at the moment. It'd be a cool tool to include.