80/20 Social Strategy

[Shawn Gossman]

An 80/20 social strategy is when you use social media platforms to market a brand, business, or site using 80% community engagement and 20% promotional engagement.

This means 80% of activity should be geared at "internal" content that is native to the social platform. This could be questions, polls, photo uploads, fun content, video uploads, etc.

The 20% is a promotion which for us would be promoting "external" links to our online communities.

Many seasoned marketers and social media strategists feel this is the way to go.

What do you think? Are you practicing this concept at all?

 

[zappaDPJ]

Not wanting to repeat myself but as I've said many times all of my forums have a captive, finite market so SEO and marketing are not really of any interest to me but...

...a thread elsewhere about Google rankings had me take a very close look at how one of my forum ranked. What surprised me was that the majority of hits came from other sites.

Searches on the site name (not the URL) and relevant keywords resulted in a huge number of Google pages linked to my site. If by external links you are referencing back-links then as far as Google goes I'd say in my case they represent way more than 20%.

I've no idea if this is typical but it does appear to demonstate the importance of the concept.

 

[Nomad]

I have always used a 1:4 promotional strategy. Every time I share a promotional post, I share 4 non-promotional posts (memes, infographics, quizzes, etc.)