Adblocking

[Cierra]

Have ad blockers hurt your sites revenue?

 

[CM30]

I don't really make revenue through ads, and my site's upcoming business plan doesn't involve them. So no.

 

[Gizmo]

I don't care if it does or doesn't. 😛

I use an ad blocker.

 

[ATiRAGEPRO]

I would have no way of knowing if they did, to be honest. I guess I don't care.

Frankly, as bloated as just about every news or image website is now, you practically can't even brows the dang site without your computer locking up because of all the ridiculous flash video ads popping up everywhere.

 

[Nebulous]

My site is ad-free, doesnt make any revenue and I use an adblocker myself. 😛

 

[JerryEdison]

I use AdBlock for my site

 

[Graffiti]

Just like Gacy, I don't care either. I use it aswell, and it makes life less annoying when using the internet (e.g. Youtube).

 

[MrDawn]

I use AdBlock for my site.

 

[Shawn Gossman]

Have ad blockers hurt your sites revenue?

Not at all. I don't show ads, though. My competition does, I don't 😀

Forum ads do nothing for the forum itself but earn the admin money... If you want to earn money, try getting a job because a forum in 2015 is not going to be good enough for a job...for living earnings and wage, etc.

Ads lead to other websites, this means that your members and guests will leave your forum and their attention will go elsewhere. It is a controversial thing to say but I believe ads for forums are simply a scam...

I don't want to send my members away from a website that I made with purpose of keeping members on the site - it doesn't make any sense.

If you are going to run ads, run internal ads - ads that lead to internal premium features on your forum. Make money while keeping members of the forum. 🙂

My few cents.

 

[Page]

I don't use adblack, and hope members don't otherwise I won't back income that I don't anyways

 

[Cyber]

If users are using adblock and I feel they shouldn't I'll just add text that asks them to remove it. There's tuts on the mybb forum how to do it.

 

[Shawn Gossman]

What's worse though?

Those who use ad-blockers or people like me who just don't even notice them anymore? Some I notice but any sort of Google Ad, I don't pay attention to at all anymore, haven't for years.

 

[John]

I think this is why you should always offer a premium membership with an ad-removal option. Then if someone is ad-blocking your ads, there's at least some way they can contribute to your forum. I use ad-blocker on larger websites (ESPN, Fox News, YouTube, etc.) but I disable it on most forums.

 

[treyhuynh]

From experiences in helping my clients, I saw anything from 5% to 30% of lost ad revenue due to ad blocking. The gaming industry is hit particularly hard in that regard.

Here are some of the generic steps I always advice my clients when it comes to dealing with ad blocking

Step 1. Tracking your ad-blocked traffic (if you haven't done so)

Step 2. Asking your users to whitelist your site.

Step 3. Asking those who insist to use ad blocker to pay for content:
- After some tracking, we can suggest visitors who insist to use ad blocker to pay for the content (very small amount).

Step 4. Displaying alternative ads to non-contributing visitors:
- We can now safely show ads to visitors who are refusing to compensate for the content in any shape or form. It is fair to do so at this point. However please keep in mind that most of these ads have very low eCPM because advertisers don’t want to pay for such impressions – this should be our last resort.

On a personal level, some ads really annoying and need to be blocked.

Drop me an email trihuynh (at) adsorcery (dot) com and I'll help you if you have specific questions regarding monetizing adblock traffic. I deal with these kind of questions all day.

 

[Cierra]

Those are some good tips @Treyhuynh. I know for #2 there are some add ons and hack type things you can do to remove those type of messages so not sure how effective that method would be still.