Alternates to Google Analytics?

  • Thread starter Thread starter Deleted member 4320
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D

Deleted member 4320

I want to get some analytics on my website but I don't want to use Google.

Not just because Google sucks (lol), but also because it's quite bloated. I'd like a more lightweight solution. Anyone heard of a good one?
 
If you'd like something self-hosted, check out Matomo. Switched from GA to it for all sites and it's been running without issues for a bit now. Nice UI, good functionality, etc. And if you don't want to deal with self-hosting, I think they have a cloud version available.
 
  • Mixpanel. Mixpanel is a platform that lets you analyze user interactions in real-time for both mobile and web applications.
  • Matomo (formerly Piwik)
  • Piwik PRO
  • Adobe Analytics.
  • Plausible
  • Fathom
  • Woopra
 
I'm a hard-core GA fan but SEMRush data is also quite valuable.

Outside of that, Cloudflare Data is good to compare to also. From a server POV
 
Matomo is my go-to. I only use Google Analytics when I went to compared traffic hits between the two, since I’ve found GA to actually be slightly lower than actual traffic (for whatever reason).
 
I have always used GA and never felt any need to change to other alternatives, I have been using Google Analytics since 2012. I first started using it on my HubPages account, then on my self-hosted account. I don't know why some people hate GA.
 
I don't see any reason NOT to use Google Analytics. Yeah, GA 4 is a kick in the groin at the moment, but it will get better. It's a little too comprehensive for us, little "kids", but it will get more user friendly. Together with Google Search Console, this shows you exactly how your website is doing in the SERPs. I pay a pretty hefty ahrefs plan, local viking, frase etc. for my SEO work. It's around 500 bucks/mont spent on all the tools I use. But Analytics and GSC are high up in my list, as I get a lot of data to use in my website audits and also for my regular SEO clients. Even with Ahrefs, semrush or UbberSuggest (I have all of them in my toolbox), the most accurate data comes from Google. And, if you know how to read it, there's a truckload of stuff you can do to improve rankings
 
@nomad I agree with you. Google analytics is giving all things in details for free then why should we use any paid tools. I am not sure but i think all paid tools can not give exact online position, ranking etc result without help of Google, i think they are using paid Google API to get all details. For me also Google analytics is better than other and i will never go with other tools.
 
Here are some popular options:

1. Matomo (formerly Piwik): Matomo, an open-source analytics platform, proffers functionalities akin to Google Analytics. It unfurls meticulous insights into the assemblage of website visitors, origins of web traffic, and user conduct, all while respecting user privacy.

2. Adobe Analytics: Offering a comprehensive analytics solution, Adobe Analytics encompasses sophisticated reporting and segmentation capabilities. It ensures real-time data tracking, robust visualization choices, and seamless integration with other Adobe marketing tools.

3. Clicky: Placing emphasis on simplicity and user-friendliness, Clicky manifests as a real-time web analytics platform. It unveils detailed heatmaps, facilitates goal tracking and individual visitor analytics, and touts additional features such as Twitter analytics and uptime monitoring.

4. Mixpanel: Concentrating on user analytics, Mixpanel specializes in tracking user actions and events. It furnishes profound insights into user behavior, facilitates cohort analysis and funnel visualization, thus empowering businesses to comprehend user engagement and retention.

5. Heap Analytics: Heap Analytics automates the capture and tracking of each user interaction transpiring on your website or application. It provides retrospective event tracking, funnel analysis, and user segmentation, all without necessitating any code implementation.

6. Open Web Analytics: As an open-source web analytics platform, Open Web Analytics grants you the capacity to trace and analyze website data. It encompasses customary analytics features alongside customizable reports and integration capabilities.

7. StatCounter: Serving as a straightforward web analytics tool, StatCounter endows real-time tracking, analysis of popular pages, and mapping of visitor locations. It presents rudimentary analytics functionalities and boasts ease of setup.
 
dojo said:
I don't see any reason NOT to use Google Analytics. Yeah, GA 4 is a kick in the groin at the moment, but it will get better. It's a little too comprehensive for us, little "kids", but it will get more user friendly. Together with Google Search Console, this shows you exactly how your website is doing in the SERPs. I pay a pretty hefty ahrefs plan, local viking, frase etc. for my SEO work. It's around 500 bucks/mont spent on all the tools I use. But Analytics and GSC are high up in my list, as I get a lot of data to use in my website audits and also for my regular SEO clients. Even with Ahrefs, semrush or UbberSuggest (I have all of them in my toolbox), the most accurate data comes from Google. And, if you know how to read it, there's a truckload of stuff you can do to improve rankings
Click to expand...
A good reason is privacy. Open source analytics are better for this.

opensource.com

Top 5 open source alternatives to Google Analytics

These five versatile web analytics tools provide valuable insights on your customers and site visitors while keeping you in control.
opensource.com opensource.com
 
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