SEO content aims for long-term traffic, while social content moves fast and expires quickly. How do eCommerce teams balance the two without doubling their workload? Do you repurpose one into the other or keep them completely separate?
I came across this older discussion and wanted to add something that’s worked for me: I create SEO pieces first, then slice out short hooks, stats, or mini-tips to use as social posts. It keeps everything aligned without doubling the work. Curious if anyone here has tried batching topics monthly so both SEO and social pull from the same core ideas?
