Best time of year to run ads?
- Thread starter Katrina
- Start date
Uncrowned Guard
Resident
The holiday season is tough to beat for most niches. Blockbuster movies, games, tech items, etc. are all coming out and people want to discuss them. The holidays also mean winter and less vacation, so more people are at home looking for stuff to do. Granted, it is a very poor time for a site about traveling and such. But as @Page stated, the ad market also knows this and is very willing to take your money.
Webhostingworld
New Arrival
The most effective timing to publish posts is highly dependent on the field that you work in! Create a separate landing page for each of your Facebook ad campaigns whenever you make the decision to run advertisements, and immediately begin producing a greater number of conversions.
SilverLance
Familiar Face
It really depends on the nature of your website and your target audience. For some businesses, the holiday season can be a great time to run ads as people are in a buying mood and looking for gift ideas.
This is an interesting topic. I would have thought there would be less people on during a holiday because a lot of people go out and do fun stuff on a holiday or they'll go spend time with family on a holiday. I wouldn't have thought they'd be online much during a holiday.....
leadconvert
Acquaintance
Well, I would say this largely depends on what service or product you provide.
Absolutely! It depends on your industry though. Holiday seasons are great for retail, but other businesses might see a slowdown. The best time to run ads really depends on your target audience. Do some research on when they're most likely to be shopping for what you offer!
SilverLance
Familiar Face
Researching and analyzing data can help you find peak times when your audience is most active and likely to engage with your ads.
D
Deleted member 29780
I would say it certainly depends on the niche, I think some niches would work better on holidays than others. For example, for my site, I tend to avoid holidays, summers or breaks. In my opinion I think devs are less likely to look or interact with ads during these times.
greenhost.cloud
Reputable
Honestly, it depends on your audience and what they’re into. holidays can be great, but sometimes a surprise summer campaign can spark interest too.
I agree. I think it's a good idea to start with a small campaign, especially on sites like Reddit, facebook, Twitter and Google and see which one performs the best for you. I'd honestly try advertising on reddit and Google first before any other platform.
Especially if it's an online community as that's where most of our audience would be searching and lurking.
Generally depends on the niche of the site you're advertising, of course. Depending on seasonal trends in your genre is crucial to get the best advertising results - for example, years ago when I run a football (soccer) forum, I used to turn off all my advertising completely a month before the main Premier League season ended, and then only resume it two weeks before the new season starts. I learnt quickly from the first year that advertising spend during in the off-season is an almost complete waste!
simong1993
New Arrival
Me i find All year round but it all depends on what your selling, I tend to get the most clicks after 6pm Tuesday - Thursdays
Surely it has to be the holiday season.
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