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What you should think about when targeting keywords for seo campaign is what will your client type in google bling yahoo ask just need to be specific.
Best time of year to run ads?
- Thread starter Katrina
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With some using search engines less these days, advertising on social platforms may be a better thing to do to attract buyers and users.
However, it might all boil down to what you’re promoting. Starting off with small budget is always good approach.
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why’s that may I ask because AI? But honestly google search engine will always be used, why what actually search’s your sites is called crawlers AI is either real people or old search engine data or AI crawlers. Google console seo campaign will always be the best bet for organic ranking.
AI overviews are actually reversing site owners traffic and causing a decline across the web. Less clicking if Ai overviews are being shown in the results.
Which means, less traffic across websites that are being ranked. It is not a good thing, it's bad for the web. Yes, you can pay for ads and drive in traffic that way. But the key thing here, is not to rely on one basket for traffic, especially when it pertains to Google. Chatgpt is rising instead, which is a serious problem here. Users are finding information instead of coming in from Google.
if chatgpt's usage continues to rise and Google's drop, we will see a new king of the search engine world. AI overviews aren't providing quality answers either. It's a well known issue in the seo industry as well.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
searchengineland.com
Google search impressions are up 49% year-over-year, but click-through rates (CTR) are down 30%, according to new data from BrightEdge. For that, all credit goes to AI Overviews, Google’s AI-generated summaries that launched one year ago.
Why we care. Google’s AI Overviews have impacted SEO in a big way. For so long, the focus has been on rankings, which generally tended to drive traffic that could then be monetized. Today, we’re forced to focus on reach – visibility in AI Overviews – even though there is no guarantee you’ll get a click or that your content will be properly credited if you get cited by AI.
By the numbers. Here are some additional findings about how AI Overviews have evolved in the past year, per BrightEdge:
- 7x increase queries of 8+ words.
- 48% rise in technical terminology in search queries.
- 400% increase in citations from results in positions 21–30.
- 200% increase in citations from results positions 31-100
- 89% of citations come from beyond the top 100 organic listings.
- B2B tech grew from 36% to 70%.
- Insurance grew from 17% to 63%.
- Entertainment queries grew 2% to 37%.
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If you want domain authority like overal ranking you will need use search engines or organic backlinking.
It’s the only real way you’ll grow your domain authority, organic backlinks and visibility through search engines. But keep in mind, domain authority isn’t something Google actually uses to rank websites. It’s a metric made by MOZ to give you an estimate of how strong your site might be.
Google uses its own system, originally called PageRank, but they don’t publicly share the full ranking signals anymore. So while DA can help you gauge progress, it’s not the official score Google’s using behind the scenes.
I feel that the Holiday season is the best time to run ads. More people are inside during this time of year in the Northern Hemisphere, so they'll be on their smartphones and computers more. During the summertime you'll get less traffic since everyone is enjoying the sun. (Well except for me because I hate the heat lol.)
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If you really want to earn from your site you will need a search engine backing or an all ready high ranking PR DA site, this can be achieved by finding a high page ranking PR DA site blog or forums with little to none bad backlinks and ask to write for them or pay them to advertise links. Social media is good but very toxic.
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