Hi everyone,
Over the past 15 years, I've built and managed a lot of forums myself. I currently run a reseller hosting infrastructure where I look after about 70 clients as their webmaster, many of them run forums alongside their regular websites.
One client in particular is an older gentleman I've grown quite fond of and have been providing technical support to for a while now. His forum currently has 4.2 million registered members, over 13 million comments spread across 750,000+ topics. But right now, the forum has only about 40 active members online, and 5,000 guests.
Now, you might say 5,000 guests is still decent traffic, and yes, you could just monetize that with AdSense and call it a day. But compared to the good old days when the forum had 5,000 concurrent active users and 30,000 guests online at the same time, it's a stark contrast.
Here's my point: the era of forums as thriving, tight-knit online communities, the kind we all remember and loved, is pretty much over. These days, forums mostly serve as support hubs for specific products or software. The few genuine communities that are still around are, for the most part, barely active anymore.
Google also threw a wrench into things last year with an update that quietly de-prioritized forum content in search rankings. Ranking with forum content now requires way more than just "good content", especially since users can now get instant answers from AI right on the search results page.
So yeah, if you're running a forum today, I'd be thinking less about content quantity and more about:
- How technically solid and fast your forum is.
- Which forum software you're using.
- Whether all your SEO settings are dialed in correctly.
- If you're using proper schema markup (FAQ, forum structure, etc.).
- And of course, design and user experience — that matters more than ever.
Personally, I would never touch SMF, MyBB, or phpBB nowadays, and believe me, I've tested them all. XenForo, Flarum, Discourse — I've been through the lot. At the end of the day, I'd choose Discourse every single time, for a whole bunch of reasons.
Content just isn't what it used to be. You could spin up an AI agent with something like OpenClaw, tell it to register on your forum, and have it generate 50,000 high-quality posts overnight. But what's the point? That's not real community engagement.
Honestly? I'm not even sure if online forums as communities still have a future, or if they're just destined to become quiet little niches for the "old guard" who still remember the golden days.
Curious to hear your thoughts.