Customers as Freeloaders

[Jason76]

Most of the time a lot of free material has to be made to soothe the customers into buying. However, though, they still won't buy! Of course, we are assuming this is good material. Anyway, do you find their reluctance annoying? Well, it is a numbers game. You need a lot of customers - so a small percentage will buy. That's the game there - and very expensive!

 

[/foogle]

People like free stuff.

 

[overcast]

If you have no offer attached to the free then you are wasting your content. Some sort of mailing list or subscription offer has to be there as hook with free.

 

[Jason76]

If you have no offer attached to the free then you are wasting your content. Some sort of mailing list or subscription offer has to be there as hook with free.

Well, there is such a thing as building like-ability and trust. If they can see you as an authority, they might buy when you finally pitch to them.