Nathan said:
What I said doesn't apply to all scenarios like I said in the last section, but putting yourself in that position doesn't mean you should give someone advice especially when you have no idea what to give.
The person is not required to take any advice that they do not believe will help them. I've had members say that pink would be a great color to have on my site... don't quite agree that zombies and pink go along to well. One also has to remember that the vast majority of forum owners here at FP are not very experienced and have not had forums that have topped their genre or even cracked the 5 digit mark. In essence you have many unexperienced administrators getting advice from other low experienced administrators.
The best advice I could give is to look at sites related to what you are interested in starting and observe what they do. Then do it better, and add more.
Foe example for this dead island game. If the competition has the admin posting new articles when he finds them you can get the jump on that by grabbing the dead island sites feed and having it auto posted when a new item shows up. In essence you beat the manual poster and have the news up faster.