Editorial Links are More Valuable

[pandaa]

[youtube]chuhSmwsL7s[/youtube]

Source: http://seotalkforums.net/threads/valuab ... cutt.2533/

Thoughts? It seems like a no-brainer, but yet some people still go against this.

 

[juststeven]

How does Google find this out?

 

[THF_Martin]

I think the idea of theme designers adding a link to the footer is not as much for Google but instead hoping people will see the theme, like it and then want to go and order there own.

They link for the customer and not for search engines. That's my two cents.

 

[pandaa]

How does Google find this out?

From what I gathered in the video, they look at the placement on the website, as well as the similarities in anchor text to backlinks from other sites. Their algorithm has had over 20 years of work, so I don't really doubt they have the ability to check whatever they want.