Facebook lowering my promotion costs

[Jason76]

I'm very happy it's lowered by half (around that) from 0.19 cpc to 0.11 cpc. This should make my goals for https://thedrumlesson.com (facebook page for that) do-able with $11,000 not $20,000 (to get 100,000 followers).

Yay!

Well, I think it's a higher performing ad is the reason. Any ideas?

https://www.facebook.com/thedrumelesson (promoting this page mostly)

 

[Elli]

You plan to spend $11k to get 100,000 followers? Or did I misunderstand?

 

[Page]

That's so costly OMG, and where you even get that amount from..

 

[Jason76]

That's so costly OMG, and where you even get that amount from..

Working on a bank loan.

 

[Dan The Man]

You're best off using that money to drive traffic directly to the website.

 

[overcast]

You are spending money to get followers? What's your conversion goal? Planning to sell membership? I can't imagine spending on ads unless I have something to sell.

 

[Page]

Working on a bank loan.

Good luck on that lol

 

[Jason76]

You are spending money to get followers? What's your conversion goal? Planning to sell membership? I can't imagine spending on ads unless I have something to sell.

https://www.patreon.com/thedrumlesson (the end goal)

You're best off using that money to drive traffic directly to the website.

Indirectly, it seems I got a real posting member for the forum.

The next step is using social media to send people to the website.

 

[Deleted member 60612]

Have you considered a PPC campaign on Google to drive traffic to social media? And then having a good output on social media to subsequently push those users through to your site?

I agree social media is a great way to share snippets of your lessons (videos, graphics, top daily tips), but you can do a lot better than that in terms of CPC and conversions 🙂