Google Adwords Strategy

To be honest, I have lost a little faith in Google's system over the last 2-3 years!!

From hearing a lot of feedback from other webmasters, Google's structure of website indexing is not as clear and obvious as it once was. I'm not saying that all their SEO systems are questionable, but personally, I prefer BING's methods and general search results, as they appear to make more sense to me.

All the best,
Cal 🙂
 
When the keywords you stress in a Google AdWords closely match the content on the subsequent landing page , Google will view your site as providing quality search result and assign your website a higher Quality Score
 
In saying the above, we have worked hard on general SEO over the last number of years, where everything from domain names, page indexing and content have all been tweaked along the way. In that regard, Google has pretty much rewarded us on common search criteria for our website.

At the end of the day, SEO is a revolving door.

All the best,
Cal 🙂
 
I still prefer for Google Adwords than any other campaigne.
 
I haven't used Google Adwords, but everyone that I have talked to said it's a waste of money.

I prefer to build my content organically and let the SEO do the work to take me to the top.
 
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