Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host
Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best...
The Rise of Forbes in Google – Parasite SEO Perfected
None of these Google rankings are an accident. And I’m not cherry picking a few high ranking posts.Forbes completely dominates Google today.
In 2020, a completely different company from Forbes partnered with Forbes to run their SEO affiliate business. They created a new company, made it look like it’s part of Forbes (it’s not), and then went to town exploiting every last corner of Google.
They refer to themselves as Forbes Advisor publicly but the official entity is Forbes Marketplace.
In fact, this Forbes affiliate frankenstein has gotten so big and so successful that I found claims that Forbes Marketplace is trying to buy the actual Forbes company. More on this later.
Forbes Marketplace runs a few sections of the Forbes website.
Here’s the traffic for forbes.com/advisor/:

From nothing to over 20 millions search visits per MONTH in less than 4 years. Holy shit is that some serious SEO growth. This was the first section of the Forbes website that they began operating.
This isn’t the only section of Forbes.com that this company runs. They also manage forbes.com/home-improvement/:

And they manage forbes.com/health/:
To recap the current search traffic controlled by Forbes Marketplace:
- Forbes Advisor = 20.6 million search visits/month
- Forbes Home Improvement = 2.9 million search visits/month
- Forbes Health = 3.8 million search visits/month
- Total = 27.3 million search visits/month
I firmly believe that Forbes Marketplace is going to go after EVERY affiliate category unless Google stops them







