Google Shopping Gets an AI-Powered Upgrade for a Smarter, More Personalized Experience
Every day, people turn to Google more than a billion times to shop — from virtually trying on clothes with AR to searching prices and using Google Lens to shop what they see. Now, Google is unveiling a reimagined Google Shopping experience, rebuilt entirely with AI at its core. This upgraded platform combines Google’s 45 billion product listings with Gemini AI models to deliver a highly personalized shopping hub, which is beginning its U.S. rollout today and will expand in the coming weeks.
Streamlining Shopping Research with AI
The new Google Shopping uses AI to make product research faster and easier by surfacing the most relevant items and insights. When you search for something specific — like “Men’s winter jacket for Seattle” — you’ll receive an AI-generated summary highlighting the key factors to consider for your purchase. Google pulls recommendations from sources across the web, explaining why certain products fit your needs, and organizes results into categories for easier comparison.
Want to dive deeper? You can click through to detailed articles for further research. Additionally, the search results now feature dynamic filters, helping you narrow down choices by size, availability, and other preferences. To enhance confidence in your purchases, Google’s virtual try-on feature, powered by generative AI and AR tools, lets you see how products will look before buying.
Personalized Shopping That Picks Up Where You Left Off
Because shopping is highly personal, Google Shopping now offers a custom feed that suggests products and videos based on your preferences. Whether you research purchases over a few days or weeks, the platform remembers where you left off, allowing you to seamlessly continue browsing by tapping the Google Shopping logo or visiting shopping.google.com.
If you wish to adjust or turn off personalization, you can easily manage your preferences by accessing the “Shopping preferences” section from the menu.
Finding the Best Deals Made Easy
The updated Google Shopping is designed with budget-savvy shoppers in mind. Along with price comparison tools and insights, it offers a dedicated deals page that curates discounts personalized for you. Just click the “Deals” tab at the top of your page to explore tailored offers.
By consolidating products from countless stores, Google Shopping makes it easy to find everything in one place. Google continues to innovate with new ways for brands to engage with shoppers, whether through AI-powered assistance or visually rich product listings.
Experimental Features and Continuous Improvement
As part of this update, some search results will include AI-generated briefs marked with an “experimental” label. These briefs are a work in progress, and Google encourages users to provide feedback using the three-dot menu to help refine the feature.
You can explore the new Google Shopping by visiting shopping.google.com or navigating to the “Shopping Tab” within Google Search. The revamped platform begins rolling out today in the U.S. and will reach more users in the coming weeks.
Source: https://blog.google/products/shopping/google-shopping-ai-update-october-2024/
Every day, people turn to Google more than a billion times to shop — from virtually trying on clothes with AR to searching prices and using Google Lens to shop what they see. Now, Google is unveiling a reimagined Google Shopping experience, rebuilt entirely with AI at its core. This upgraded platform combines Google’s 45 billion product listings with Gemini AI models to deliver a highly personalized shopping hub, which is beginning its U.S. rollout today and will expand in the coming weeks.
Streamlining Shopping Research with AI
The new Google Shopping uses AI to make product research faster and easier by surfacing the most relevant items and insights. When you search for something specific — like “Men’s winter jacket for Seattle” — you’ll receive an AI-generated summary highlighting the key factors to consider for your purchase. Google pulls recommendations from sources across the web, explaining why certain products fit your needs, and organizes results into categories for easier comparison.
Want to dive deeper? You can click through to detailed articles for further research. Additionally, the search results now feature dynamic filters, helping you narrow down choices by size, availability, and other preferences. To enhance confidence in your purchases, Google’s virtual try-on feature, powered by generative AI and AR tools, lets you see how products will look before buying.
Personalized Shopping That Picks Up Where You Left Off
Because shopping is highly personal, Google Shopping now offers a custom feed that suggests products and videos based on your preferences. Whether you research purchases over a few days or weeks, the platform remembers where you left off, allowing you to seamlessly continue browsing by tapping the Google Shopping logo or visiting shopping.google.com.
If you wish to adjust or turn off personalization, you can easily manage your preferences by accessing the “Shopping preferences” section from the menu.
Finding the Best Deals Made Easy
The updated Google Shopping is designed with budget-savvy shoppers in mind. Along with price comparison tools and insights, it offers a dedicated deals page that curates discounts personalized for you. Just click the “Deals” tab at the top of your page to explore tailored offers.
By consolidating products from countless stores, Google Shopping makes it easy to find everything in one place. Google continues to innovate with new ways for brands to engage with shoppers, whether through AI-powered assistance or visually rich product listings.
Experimental Features and Continuous Improvement
As part of this update, some search results will include AI-generated briefs marked with an “experimental” label. These briefs are a work in progress, and Google encourages users to provide feedback using the three-dot menu to help refine the feature.
You can explore the new Google Shopping by visiting shopping.google.com or navigating to the “Shopping Tab” within Google Search. The revamped platform begins rolling out today in the U.S. and will reach more users in the coming weeks.
Source: https://blog.google/products/shopping/google-shopping-ai-update-october-2024/
