Industry vets aren't always gonna be right, true. But specifically in the pop, rap or RnB genres... you really have to have that 'it factor' in order to sell albums or drive downloads. While music is subjective, and everyone has their specific tastes - there's been some pretty bad artists that have come out in the last 11 years or so. Many attribute that to there not being a solid enough structure like there was years ago. A structure which prevents bad musicians from getting through. However, it seems that the market corrects itself eventually and these artists end up being 'one and dones.' In which their careers are defined by a hit single, in some cases... a very strange obnoxious, hit single. But the debut album itself doesn't debut as well. Or the sophomore album is a flop after a strong freshman album. This is called 'falling off.' Where an artist cannot follow-up a hit with multiple hits, follows up a hit with lower quality music, or the fans in general just get bored and move on. Thus the artist is labeled as disposable. That then calls into question the quality of their music, as many feel 'quality music' is timeless or close to it.