I use an entire sheet, or more, just writing down words that would sound nice when I told people, you know, they sounds fluid. I also use a thesaurus to come up with words that may work together. Overall, it's about a week or two week process for me to name my website 😛
VRVisions was going to be a virtual reality site at first, but how I came up with the name was I entered random ideas into the domain registar until I found a .com or .net that was available. Turns out, VRvisions.net was available, so I went with that.
My staff started brainstorming names. Once we each found a couple names a argument broke started over names untill we found a strange combination that sounded good. At least that's how my first forum got its name. It's closed now though.
Dashing was originally a Mario Kart forum, and the name was a pun on the most recent Mario Kart game at the time, Mario Kart: Double Dash.
Even when it stopped being MK-oriented, the name just stuck. However, if I were to take on another forum project I'd probably look into using something that would do well in search results and that I can get a good domain name for (such as pokemon-forums.com which I had at some point).
I searched for over a week to find a decent name, but any domain I wanted was taken. One day I registered somewhere and had to fill our captchas by entering a word. The word was "sampor". After some consideration, I decided to stop looking for a name and get sampor as a domain (forum). Unfortunately, this being 6 letters, the domain was expensive, so I thought of a word that might go well with sampor and I came up with samporpass. The domain was available with the .com and I quickly bought it. 🙂
Hardly 😉 Just few days ago I got myself a regional, one-word domain that sums up exactly my board in a broad way.
And it doesn't even have to be a known word like that, think about GoDaddy, Twitter or even Instagram. Does any of these names tell you what they're about?
Oh trust me I searched for a very long time. Every single name I could think of was taken. I even tried names in Dutch, Russian and French, no go.
It's a widely heard complaint among my friends who handle websites.. all the good names are gone.
Here's a challenge: find a common name for a website (= a word that's in the dictionary and used in every day language). A word that's not taken and that doesn't cost an arm and a leg 🙂