How Do You Design Threads That Match Real User Search Behavior?

[Maya]

People search in specific ways, not always how communities post. How do you identify what users are actually typing into search engines? How do you shape discussions around that intent?

 

[Katrina]

I try to write threads that pertain to my real life situations and that's because others might go through the same experience at one point or another...and do a search for it.

 

[Page]

I be myself when writing

 

[zappaDPJ]

I think people in general read what they want to read and ignore the rest. I try to spend time reading content that I would usually ignore because I believe it helps gain a better understanding of search behaviour.

 

[malon66]

You can see what most users are currently searching for and create your posts based on that, i.e., conversation threads; that usually works.

 

[Baw$e]

No, I don’t. I create topics based on the needs of my community and my own interests.

 

[Shawn Gossman]

I try to.

I common surf (boy that's a word we don't use as much as we used to LOL) related forums to see what topics are relevant these days. I'll then search keywords of those topics on Google to see how people are searching for those topics.

Then I try to format my post to the intent of the search results.

The trick is just making sure the searcher gets what they want from the content you publish.

So, you need to publish a solution while also adding engagement bait to get members to continue the discussion.

 

[Nomad]

I usually look into Google trends and search volume for the topics in my niche. I will also see if the topics are covered in my community or not.