How do you gain additional social media followers?

Adz

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Whether it be on Facebook or twitter, how do you get new people to follow or like your page?

Are competitions the answer or a combination of that and clever advertising?
 
There are site pimps on twitter that you have first to follow in order to follow back, And send them your forum's advertisement to tweet it further to their followers.
 
You could post a link to your latest update/post on your own timeline and asks friends to like your page. That has worked for others. It's a nice way to get a start on your likes and have a loyal following without much effort.
 
Elenitsa said:
There are site pimps on twitter that you have first to follow in order to follow back, And send them your forum's advertisement to tweet it further to their followers.

Could you elaborate on site pimps, I'm trying to fully understand what they do and how it works.
 
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