How do you value a domain name for sale?

[Fergal]

About two weeks ago, I listed PaidToClick.us for sale on Flippa, with a starting price of only $10. Personally, I thought it was a reasonably good domain, but to date there have been no bids on the auction.

I am considering listing other domains for sale perhaps on Dan or on Flippa. My main concern is how to value those domains. It would be disappointing to sell a domain for a low price, and to find out later that it was worth much more.

How do you decide on an asking price when offering domains for sale?

Do you have any helpful tips on how to sell domains?

Thanks.

 

[Fergal]

Any ideas or suggestions would be most welcome.

 

[Katrina]

I'd love to know the answer to this too!! I thought I saw somewhere on the internet where you can get an idea of the value of the domain name but I have no idea how that estimate came to be?

I guess you could search out sales (if the numbers are available) for past sales on similar names? Short names will always be worth more as well as .com.

I personally don't understand why you haven't sold your domain already since it's an easy to remember name and to me would be way more valuable than $10.

 

[Deleted member 4320]

I personally look at what the domain is before the TLD and how valuable that is. Then I look at the TLD to see if it's a good one. I also consider how much it'd cost to buy new rather than from a third party seller.

If a domain is going to cost £10 to buy new and it's not a domain that has been used for a popular website is highly sought after I'm not going to value it much. I'm probably known for valuaing domains on FP very low and that's because most aren't worth anything.

People get attached to domains and think they have a money maker on their hands but the truth is that most have crappy domains that might end up lapsing at some point and I'd be able to buy for new anyway.

Anything with a premium word in it can go for a couple hundred though. For example forum.com would be very expensive because it's a single word that is highly sought after. It also uses the .com TLD which is collectively known as the TLD to have.

PaidToClick.us is something I could buy from NameCheap for £3 (or $3). So I'd have started your bid lower than that. It's not a single word that is premium. It's multiple words that even together aren't highly sought after and it uses .us as a TLD. It's really not worth much.

 

[Fergal]

Thanks for your replies Katrina and Boost, that's helpful. It's interesting that you both have very different views on the value of the domain I offered for sale. I suppose like anything else, the real value is simply, what someone is willing to pay for it.

 

[Deleted member 4320]

Thanks for your replies Katrina and Boost, that's helpful. It's interesting that you both have very different views on the value of the domain I offered for sale. I suppose like anything else, the real value is simply, what someone is willing to pay for it.

Emphasis mine.

Exactly. If I needed that domain, then you have some leverage to charge more.

 

[Jay™]

It's whatever I feel it's worth to me when I go to sell one, If I don't get what I think it's worth I'll keep it.👍

 

[bharath]

Basically it depends upon the domain Authority, but while coming to the niche is more important. If you are looking to flip domains, then try to use some tools that will find you good niche domains. From the past 5 years the domain appraisal gone down and domainers are too gone down as their is no more incoming to buy new domains.
The market is nothing for domainers currently, only it is going like forums boring.

 

[Nomad]

I have never sold a domain, so I am not a good person to give advice on how to sell a domain. However, I have sold many domains along with a website and I have sold then for as much as $1200.

 

[Page]

You think it's worth this much and yet it's not

 

[tdbnz]

There are several factors to consider when valuing a domain name, including its relevance to a particular industry or topic, its length and ease of spelling, and its potential for generating traffic and revenue. Here are some specific factors to consider when valuing a domain name:

1. Brandability: A domain name that is easy to remember, spell, and pronounce is generally more valuable than one that is difficult or confusing. A domain name that includes a keyword related to your business or industry can also be more valuable, as it can help you rank higher in search engine results.
   
   
2. Traffic: A domain name that generates a lot of traffic from search engines or direct visits is generally more valuable than one that does not. You can use tools like Google Analytics to see how much traffic your domain is receiving and estimate its value based on that data.
   
   
3. Revenue potential: If a domain name has the potential to generate revenue through advertising, affiliate marketing, or other monetization methods, it may be more valuable.
   
   
4. Age: Older domain names may be more valuable, as they may have a longer history of traffic and revenue, as well as a higher search engine ranking.
   
   
5. Market demand: The value of a domain name may also be influenced by the demand for that specific name or related names in your industry.

There are many tools and services available that can help you estimate the value of a domain name, including Domain Name Value Appraisal tools and Domain Name Aftermarket platforms. However, it is important to keep in mind that the value of a domain name is subjective and can vary significantly based on the specific circumstances and goals of the buyer and seller.

 

[timewo]

Many domain investors use estibot for finding the value of their domain name. However, it finally depends on how much the seller is willing to pay for the domain

 

[You]

In my opinion, the best way to sell domains is to find companies that have domains that are similar or related to yours. For example, if you're selling domains for high schools, you might try to connect with people in the education industry who are looking to buy domain names for their schools.

This way, you can work together as a team and get more money for your domains than if you were just trying to sell them on your own.

 

[futurerich50]

Valuating a domain name for sale can be a complex process, but here are my top three factors to consider:

1. Domain extension: Some domain extensions are considered to be more valuable than others. For example, .com, .org, and .net are generally seen as more desirable than other extensions.

2. Length: Shorter domain names are often preferred, as they are easier to remember and type. However, if a longer domain name is memorable and contains relevant keywords, it may still be valuable.

3. Keywords: Domain names that contain popular keywords related to an industry or topic may be more valuable to buyers in that market.