How Effective is Google Adwords?

Golddisk

Retired Staff
Joined
Feb 25, 2014
Messages
888
Reaction score
150
FP$
7,708
How effective is google adwords for advertising? I would only be planning on spending around $5 a day right now (I know, low) but according to google with my keywords and topics that could have a reach of 2k impressions and around 30-60 clicks. Is that an accurate representation?

Is using google adwords better than using something such as Facebook's advertising system? I've considered both and I'm just wondering which I'll get more bang for my buck from.
 
AdWords is a bidding war of idiots. The price is extremely high for what you're getting.

Advertise on Bing if you'd like to get a lot more targeted traffic for your money. I'd also check out Facebook advertising, it's well priced.

AdWords can get you the most traffic in a short time period if you're willing to pay for it, but the value for what you're getting is a lot lower because there are so many others bidding (who don't know what they're doing) and the price is driven extremely high.
 
IF you have the money, it can be rather useful in giving traffic.

If you are willing to limit how much you spend in a given day or week, Adwords can actually be pretty good, if you use the right keywords, and don't go and do the major keyword bidding that goes on.

Infact for the short time I was using it, out of a daily average of 25,000-40,000 impressions that I had on the ads I used ( had this going for a good couple months), I got usually between 500-750 clicks per day on the ads I were showing in adwords.
 
Don't know, partly because the website was undergoing growth. But based on my observation, without the adwords the site wouldn't have received as many comments. Mind you, the site is running off of the wordpress.org software.
 
StaticSilva said:
But how many of those clicks actually turned into members for your site?

That depends on so many factors outside of which site you advertise on. There are tens of factors of your ad that affect your ad's clickthrough rate and the type of people who will click on your ad, not to mention how significant of an impact your site's layout, sections, activity, load time, etc will have on whether or not somebody registers.
 
Back
Top Bottom