How much does Adblock affect revenue?

[EfficientNinja]

Hello, webmasters!

When browsing the internet, we visit sites that have too many ads. It makes our web browsing experience worse because it takes up much of the screen space and is mostly annoying, especially the pop-up ones. Installing an Adblock software will help fix it. However, the owners of sites that have decent ads or ads that do not disrupt the experience of site visitors' revenue will be affected because we aren't viewing their ads.

How much does Adblock affect the revenue of the site owners?

 

[Joshua Farrell]

THe last time I had checked on stats of users who strictly used adblockers, compared to users without and those who only unblock friendly sites, it was something around 65-70% of any potential revenue for the site owner being blocked because of it. I forget the site that I read that on, but it is pretty high on the percentage of ads being blocked.

 

[Jason76]

Yeah, as I said in another thread, it might be a good idea to use text or forum links (but not in a sneaky manner) as ads and not banners.