How to drive traffic from social media to your website

[Deleted member 57615]

There are several strategies you can use to drive traffic from social media to your website:

1. Share links to your website: Regularly post links to your website on your social media profiles and encourage your followers to check it out.
2. Use hashtags: Use relevant hashtags when posting about your website on social media to make it easier for users to discover your content.
3. Engage with your followers: Respond to comments and messages, and engage with users who share your content. This can help to build a loyal following and encourage more traffic to your website.
4. Collaborate with influencers: Partner with influencers or bloggers in your niche and ask them to share your website with their followers.
5. Run social media ads: Use social media advertising platforms, such as Facebook Ads or Instagram Ads, to target specific demographics and drive traffic to your website.

What else have you tried to drive traffic to your website ?

 

[Smokey]

Sharing links and articles from your website on social media helps. If you have a referral/sign up link that's unique to each user, having a few post their link on their social media accounts could help.

 

[Page]

keep on posting but then again expect half if not all traffic to not be real

 

[Shawn Gossman]

There are several strategies you can use to drive traffic from social media to your website:

1. Share links to your website: Regularly post links to your website on your social media profiles and encourage your followers to check it out.

This one often needs modification.

I have a Facebook page with 11,000 followers. It's active! I post every day on it and few times a day. I get a lot of engagement. It's a local niche and it worked out.

But...

I post a 90/10 content strategy. 90% of the content is native to FB. That's text posts, uploaded reels, uploaded galleries and stories. The other 10% is promotional content which is links to my YouTube videos and my blog posts.

I find that I'll usually get significantly more views on native content than external content.

This is Facebook making that happen.

ALL social media platforms are putting less view weight on external posts.

They want people to remain on their platforms so their ads are clicked. That's how they make their money.

So, you should still post promotional content BUT try to post more native content. You want to create a community of loyal social followers. That's how you convert. You don't even have to post links. I'll say "posted a new video" or "posted a new blog post" and they know where to go.

If you just post external content - you're missing out on a lot of potential traffic but it takes work to get that!

1. Use hashtags: Use relevant hashtags when posting about your website on social media to make it easier for users to discover your content.

So, I think hashtags are pretty much dead. Most of the platforms are trying to get people to use them less. I quit using them on Instagram and my views hasn't changed at all.

I think hashtags require time to research them. I say don't waste your time on them. Try to focus on the words you use, your copy, and visually appealing media.

1. Engage with your followers: Respond to comments and messages, and engage with users who share your content. This can help to build a loyal following and encourage more traffic to your website.

This is the #1 thing you should be doing!

I use a social media scheduling service to automate my posts so that I can focus on engagement the most. 🙂

1. Collaborate with influencers: Partner with influencers or bloggers in your niche and ask them to share your website with their followers.
2. Run social media ads: Use social media advertising platforms, such as Facebook Ads or Instagram Ads, to target specific demographics and drive traffic to your website.

What else have you tried to drive traffic to your website ?

Both great tips!

Great post!!

 

[Deleted member 57615]

This one often needs modification.

I have a Facebook page with 11,000 followers. It's active! I post every day on it and few times a day. I get a lot of engagement. It's a local niche and it worked out.

But...

I post a 90/10 content strategy. 90% of the content is native to FB. That's text posts, uploaded reels, uploaded galleries and stories. The other 10% is promotional content which is links to my YouTube videos and my blog posts.

I find that I'll usually get significantly more views on native content than external content.

This is Facebook making that happen.

ALL social media platforms are putting less view weight on external posts.

They want people to remain on their platforms so their ads are clicked. That's how they make their money.

So, you should still post promotional content BUT try to post more native content. You want to create a community of loyal social followers. That's how you convert. You don't even have to post links. I'll say "posted a new video" or "posted a new blog post" and they know where to go.

If you just post external content - you're missing out on a lot of potential traffic but it takes work to get that!


So, I think hashtags are pretty much dead. Most of the platforms are trying to get people to use them less. I quit using them on Instagram and my views hasn't changed at all.

I think hashtags require time to research them. I say don't waste your time on them. Try to focus on the words you use, your copy, and visually appealing media.


This is the #1 thing you should be doing!

I use a social media scheduling service to automate my posts so that I can focus on engagement the most. 🙂



Both great tips!

Great post!!

Yes, the hashtags have lost their magic throughout the years, it's the same with the tags in forums.

 

[Shawn Gossman]

Yes, the hashtags have lost their magic throughout the years, it's the same with the tags in forums.

I still use forum tags but I've never really seen the use of them. I thought maybe they would impact search.

But in all honesty, I like that you pointed that out.

Enabling forum tags is one more thing getting into the way of members posting content. We should minimize distractions the best we can.

You might be one to something there! 😎

 

[Uncrowned Guard]

I am a believer that you need to treat social media as what it is, a separate community of users on your platform. Yes, the underlying is to drive more users to your website, but people are not on social media to simply find a different site to use and few people want to just follow ads.

Finding that balance between content to promote users to your site and making your social media an independent community that doesn't eat up your time is a tough battle.

 

[Nomad]

You need to do two things, one, build followers and promote to your followers, and two, run ad campaigns for your wqebsite or web posts.

 

[Carlos X]

I post a 90/10 content strategy. 90% of the content is native to FB. That's text posts, uploaded reels, uploaded galleries and stories. The other 10% is promotional content which is links to my YouTube videos and my blog posts.

I kinda agree, but then I disagree. Yes, you CAN use native content. But in my experience, I don't see activity on "native" content. Pages with "image uploads" only work when it's a meme. Reels on Facebook is so convoluted, it's abysmal. I like instagram's style of reel uploads. It just works, but with facebook, its like someone screwed up the code. I honestly don't see activity there, either. I see activity between family members, but other than that, it doesn't do the same idea as instagram. You need the mobile app to actually use reels. Stories is even worse. That's from my experience, and it's my opinion.

I find that I'll usually get significantly more views on native content than external content.

This is Facebook making that happen.

Once again, I kinda agree, but also completely disagree. Yes, there's an algorithm on Facebook, and it's controlling what you see. However, "posts" from native content works, but then don't. I have a page with 12k fans on it, and most of it is geared towards Call of Duty. In this page, if you post a long native content, they'll just wait for the next status update. That's because they are sanitized with seeing off-site content. It used to be a Call of Duty Blog, so as long as those users EXPECT you to post off-site content, then, they'll follow you anywhere. I post gaming news on this Call of Duty blog with a wide range of subjects, so when Call of Duty comes around, they'll interact better. But you need to teach them to like your content.

ALL social media platforms are putting less view weight on external posts.

Yes, but... I feel like this is nuanced. In fact, if you look at Twitter, they curate the "best" (subjective to THEM) content on the right bar. That's where the "breaking news" happen. In your mind, you shouldn't think about getting on that bar, you want to grow a fanbase before you get there. Sanitize your users into liking your content. Under Elon Musk, I've seen more likes and retweets on pages that are Call of Duty related, and get traffic - even if it is a social signal, or gives me a little bit of traffic. Don't worry about instant conversion. It's about branding for the long term.

This applies to FB's content feed, by the way.

They want people to remain on their platforms so their ads are clicked. That's how they make their money.

I don't click on ads. Most of the ads currently are garbage. Any platform.

So, you should still post promotional content BUT try to post more native content. You want to create a community of loyal social followers. That's how you convert. You don't even have to post links. I'll say "posted a new video" or "posted a new blog post" and they know where to go.

If you just post external content - you're missing out on a lot of potential traffic but it takes work to get that!

I explained this a little bit earlier, soo I'll skip here.

So, I think hashtags are pretty much dead. Most of the platforms are trying to get people to use them less. I quit using them on Instagram and my views hasn't changed at all.

I think hashtags require time to research them. I say don't waste your time on them. Try to focus on the words you use, your copy, and visually appealing media.

This is bold faced, hard "disagree." I've been using hashtags since Twitter made it famous. I use hashtags everywhere I go. And I don't expect immediate conversion. As long as the person sees it, I'm good. Look, this is how I see it...



Now, sit there and pay attention. The network is let's say Twitter, Facebook, and yes, YouTube. Now, YouTube has a limit of 3 hashtags per post. But I see people using hashtags on the bottom of their posts. I don't know if that works or not, but YouTube has a different algorithm than the top 3 Social Media websites combined. People are complaining at YouTube over it.

Okay, so let's get back to the subject at hand: The algorithm on the network determines what gets ranked, and what gets downranked. So, external sites in general are "downranked" like you said, but if you do everything at once, that doesn't matter. If you use a combination of text, images, and hashtags in the same post, the algorithm goes "okay. I'll rank you a little higher." You say hashtags is dead; I disagree with that. And I have the traffic to prove it.

Anyway, Google sees Social Media as a ranking signal, so anytime you post to Twitter, AND reach people with hashtags... Overtime, your link will get stronger. Again, don't worry about immediate conversion. Let your content sit there, and allow people to go to the link in their due time. Your tweets also appear on Google. That's collateral damage and it's a good thing. Because one of these days, someone's gonna see it and click it from THERE. So google shows referral FROM Google. It's either a link on the actual search engine, or the link from Twitter. 😉

If someone sees your post from hashtags, that's an impression. If they like the post, then they're interacting with it. If they retweet, then more people see it. If you just use text, you are at the whim of the search bar on said social media website. Facebook SHOULD be a search engine, but Zuckerborg keeps ignoring his best employees. Twitter has search, but this is more limited than you think it is. Again, everything is curated on Twitter, so the top posts are "favored," some people use the "latest" tab, and sometimes your keywords don't get curated into either list. This is why I say it's very risky. Hashtags FORCES YOUR POST(S) to be thrusted into either list. If you are the top post in the "top" list, then your post is popular. What you really want to do is to at least be in the "latest" tab. AT LEAST. That's what hashtags are for.

This is the #1 thing you should be doing!

I use a social media scheduling service to automate my posts so that I can focus on engagement the most. 🙂

This is a bad idea. Because your posts do not come off as "a human posting it." Your users are just gonna assume you automate it, and miss out traffic from outside of hashtags.

 

[TechArticles]

If you are promoting a product or service, you should use your online presence to get people to your site. This can be done by telling friends or family through personal social media channels, business cards, using promotional websites or directories and possibly consider a paid marketing budget.

 

[Jackleo7878]

1. Create and share valuable and engaging content on social media that links to your website.
2. Use social media advertising to reach a wider audience.
3. Utilize social media influencer marketing.
4. Optimize your website for social sharing by adding social media sharing buttons.
5. Engage with your followers and respond to comments to build relationships and drive word-of-mouth referral traffic.
6. Collaborate with other businesses and websites to cross-promote each other's content.
7. Use relevant hashtags to increase the visibility of your posts and make it easier for people to find your content.
8. Offer exclusive content or discounts to your social media followers to incentivize them to visit your website.

 

[You]

You can Promote your website effectively by leveraging social media platforms like Facebook, Twitter, and others. Share regular updates about your brand to generate excitement among the general public regarding your products and services. Incorporate relevant hashtags in your posts to enhance visibility in search results.