Is email marketing still effective?

[Nerdie]

Is email marketing still effective today? I don't think it is because most emails get trashed or ignored if they are not important to the reader because of the mass amount of spam emails being received on a daily basis. What are your thoughts?

 

[Zlasarma]

Those are exactly my thoughts about it.
If email somehow gets into Inbox instead of Spam, I might read it but I always check the head line first and after that, I decide if I read it or no.

 

[Anorak]

I am sure some people would be curious to click the link though...

 

[Zlasarma]

Whell, yes. There are still some percent of people opening SPAM emails or emails they don't even know why they have in their Inbox :/

But still, that percent of people is not high. Good Spam protection from your email provider will just not let you read unwanted emails 😀

 

[vividlion]

I think e-mail marketing is still effective because people do read their
n inbox quite often some people on just click on a catchy subtitle because they are curious even people who are in the office and I are interested in e-mails sent from advertisers will read through them it's still very effective and most online merchants still utilise this form of advertising today.