Hip-hop is a music with a history dating all the way back to the 70s, having evolved in each decade since. What we have today though is completely unrecognizable from the genre’s origins in the streets of the Bronx, New York. The modern industry features megastars like Jay Z and Kanye West, raking in millions of dollars on album sales, huge-scale arena tours, and award-show appearances. In the midst of all that, it’s easy to forget that the goal wasn’t always to make money.
The hip-hop industry as we know it now certainly has quality artists. Kendrick Lamar, Tyler the Creator, Earl Sweatshirt, and more have helped pioneer the next generation of rappers, but even that’s not enough to overcome one simple fact: Mainstream hip hop is effectively dying.
The hip-hop industry as we know it now certainly has quality artists. Kendrick Lamar, Tyler the Creator, Earl Sweatshirt, and more have helped pioneer the next generation of rappers, but even that’s not enough to overcome one simple fact: Mainstream hip hop is effectively dying.







