Here's an idea for those of you with niche websites, blogs and forums. Create a page titled, 'Is this you?' where you describe your ideal customer or site user.
Let's say for instance, your forum is about various skin conditions. Then your 'Is this you?' page would profile the ideal user of the site (such as someone suffering from dermatitis, acne and other skin conditions) and discuss the benefits of becoming a member, such as receiving tips on treating common skin conditions or emotional support for those who can't find the right treatment. This would be a good way to prequalify those visiting your site to help them make the decision to either buy your product or sign up for your forum.
The site visitor will feel very important, especially if they recognize themselves as your potential 'ideal customer'. This concept can be applied to any niche, or any product type.
Let's say for instance, your forum is about various skin conditions. Then your 'Is this you?' page would profile the ideal user of the site (such as someone suffering from dermatitis, acne and other skin conditions) and discuss the benefits of becoming a member, such as receiving tips on treating common skin conditions or emotional support for those who can't find the right treatment. This would be a good way to prequalify those visiting your site to help them make the decision to either buy your product or sign up for your forum.
The site visitor will feel very important, especially if they recognize themselves as your potential 'ideal customer'. This concept can be applied to any niche, or any product type.
