Hey guys,
What social media would be the best to use for my niche, and what should i focus on when creating social media posts.
MorningChimp.com it is a free morning to do list!
I see your website as a business niche more than anything. That is what I'd use it for.
So I recommend you market on Twitter and LinkedIn. Both seem to be more focused on business strategy posts than all the rest. Maybe Facebook, too. But LinkedIn and Twitter for sure.
Focus on a 90/10 social content strategy.
90% is native content while 10% is promotional.
Social media (all of them) have adjusted their algorithms to place less weight on external links. They want people to stay on their platforms so that they have a better chance of selling through ads. That's how they make money. It's business. It makes sense. So, if you focus too much on promotional content that is nothing but links, you'll fail.
Instead, focus on community development.
Post native text-based, video, and photo-generated content that relates to your audience, gives them their full attention, allows them to share their experience, and all relates to your niche. I know you can easily create content that relates to "to do lists" and make them witty, fun, entertaining, and informational.
It's not my niche but I'm a marketer so thinking as a marketer - here is an idea of what I would do:
I'd film a quick video of me reading email, taking phone calls, getting texts, and talking to people - all of these communication sources telling me to do "something". Then I'd take physical post-it notes, scribble down words and post them all over my work station. Maybe speed the video up, posting more notes and in the end of the video, notes would be posted everywhere, all over. And then I'd act as I went insane or something silly like that. Then you integrate your call-to-action by recommending your product to provide a solution.
If you like that idea - steal it
😀
Some of the best social media marketers on all social media platforms focus on native and community content long before promotional.
The mission should never be to advertise on social, the mission is to create a community that loves you enough to organically find what you offer.
I hope this information helps!
🙂