Fable, the studio behind the viral AI-generated 'South Park' clips, has announced a streaming platform that allows users to create their own content.
Generative artificial intelligence is coming for streaming, with the release of a platformdedicated to AI content that allows users to create episodes with a prompt of just a couple of words.
Fable Studio, an Emmy-winning San Francisco startup, on Thursday announced Showrunner, a platform the company says can write, voice and animate episodes of shows it carries. Under the initial release, users will be able to watch AI-generated series and create their own content — complete with the ability to control dialogue, characters and shot types, among other controls.
The endeavor marks the tech industry’s further encroachment onto Hollywood as it eyes the exploitation of AI tools embroiled in controversy over their potential to streamline production and the possibility they were created using copyrighted materials from creators they could eventually displace. Amid the industry’s historic dual strikes last year, in which the use of AI emerged as a contentious negotiating point, Fable released an AI-generated episode of South Park to showcase its tech. While some mocked it for its comedic misses, others pointed to the video as a leap forward in the tech and proof of concept that AI tools will soon allow viewers to more actively engage with content, possibly by creating their own. It also demonstrated the threat the tech poses to creators whose labor could be undermined if it’s adopted into the production pipeline.
Users are encouraged to make their own episodes of the shows, the best of which will be included in the catalogue of the series when Showrunner is officially launched. The winners will get a lump-sum payment, as well as revenue sharing if the show is picked up by a streamer. Saatchi says the platform’s tech allows users to create a series of scenes that can then be stitched together to create a full-length episode. Prompts can range from just a couple of words to over 100. Users will be able to edit the dialogue, shots and flow of scenes, among other things, he adds.
Source: https://www.hollywoodreporter.com/b...wcases-hollywood-fear-around-tech-1235911861/
Generative artificial intelligence is coming for streaming, with the release of a platformdedicated to AI content that allows users to create episodes with a prompt of just a couple of words.
Fable Studio, an Emmy-winning San Francisco startup, on Thursday announced Showrunner, a platform the company says can write, voice and animate episodes of shows it carries. Under the initial release, users will be able to watch AI-generated series and create their own content — complete with the ability to control dialogue, characters and shot types, among other controls.
The endeavor marks the tech industry’s further encroachment onto Hollywood as it eyes the exploitation of AI tools embroiled in controversy over their potential to streamline production and the possibility they were created using copyrighted materials from creators they could eventually displace. Amid the industry’s historic dual strikes last year, in which the use of AI emerged as a contentious negotiating point, Fable released an AI-generated episode of South Park to showcase its tech. While some mocked it for its comedic misses, others pointed to the video as a leap forward in the tech and proof of concept that AI tools will soon allow viewers to more actively engage with content, possibly by creating their own. It also demonstrated the threat the tech poses to creators whose labor could be undermined if it’s adopted into the production pipeline.
Users are encouraged to make their own episodes of the shows, the best of which will be included in the catalogue of the series when Showrunner is officially launched. The winners will get a lump-sum payment, as well as revenue sharing if the show is picked up by a streamer. Saatchi says the platform’s tech allows users to create a series of scenes that can then be stitched together to create a full-length episode. Prompts can range from just a couple of words to over 100. Users will be able to edit the dialogue, shots and flow of scenes, among other things, he adds.
Source: https://www.hollywoodreporter.com/b...wcases-hollywood-fear-around-tech-1235911861/
