OpenAi is going to launch a search engine to compete against google

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OpenAI has unveiled its much-anticipated foray into the search market with SearchGPT, an AI-driven search engine that provides real-time access to information across the internet. Unlike traditional search engines that return a plain list of links, SearchGPT organizes and interprets search results. For instance, when queried about music festivals, it summarizes key details and provides short descriptions of the events with attribution links. Similarly, it offers planting advice for tomatoes, explaining various varieties and ideal planting times. Users can also ask follow-up questions or explore related links via a sidebar. Although OpenAI hasn't detailed the "visual answers" feature, it's part of the innovative offerings.

Currently, SearchGPT is in its "prototype" phase, available only to 10,000 test users, as confirmed by OpenAI spokesperson Kayla Wood to The Verge. The service is powered by the GPT-4 model family and built with contributions from third-party partners and direct content feeds. The ultimate goal is to integrate these search capabilities directly into ChatGPT.

This development could pose a significant challenge to Google, which has been incorporating AI features into its search engine to stay ahead. It also positions OpenAI in closer competition with the startup Perplexity, an AI "answer" engine recently criticized for its AI summaries. OpenAI has noted these criticisms and aims to differentiate itself by collaborating with news partners such as The Wall Street Journal, The Associated Press, and Vox Media. According to Wood, these partners have provided valuable feedback, and OpenAI continues to seek their input.

Publishers will have control over their content in OpenAI's search features, with the option to opt out of training OpenAI's models while still being included in search results.

Source: https://www.theverge.com/2024/7/25/...hgpt-ai-search-engine-google-perplexity-rival

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SearchGPT marks an exciting evolution in the search engine landscape by leveraging AI to provide comprehensive, user-friendly insights rather than just links. Its focus on partnerships with established news outlets demonstrates a commitment to accuracy and content integrity. If successful, it could significantly disrupt the traditional search model and challenge existing giants like Google.
 
This seems a bit like what Google is trying to do with AI. Though it tends to get things wrong for the most part. I feel that this search engine is going to be miles better in terms of AI technology compared to Google's. Honestly it feels like it'll make things a bit easier for us humans to find exactly what we're looking for.
 
It looks like SearchGPT is more like Perplexity AI, an AI tool that only provides answer to your query with source links but also provides links as a follow up questions.
 
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