Reaching Social Media Influencers

[Jason76]

Obviously everyone doesn't have the massive cash to sort of force their material, good, bad, in-between, on the masses - so reaching influencers is paramount. An influencer would be like those DJs in the old days that all the up-and-coming rock stars would want to have their records played by. Anyway, it would always be cooler to by-pass the influencer, but who has the money? But on the bright side, the endorsement of the influencer stands as some sort of award or recognition of achievement.

OK, well, an influencer on social media would be someone with a large following of real people, not fake accounts - who is willing to share your content to those people.

 

[MrHorror]

I am an influencer on social media through our brand, Horrormoviesandstuff. The key is never pay anyone with a suspicious account to do social media advertising for you. You'll find many accounts with millions of followers and the account is following like 20 people or less. That's a huge red flag. Also check out the profiles of people who favorite or retweet their content. If the profiles are blank, or don't tweet often then it's a bot. Which means any ads they serve for you will bring you no sales or exposure because the engagement isn't real at all.

 

[Jason76]

The key is never pay anyone with a suspicious account to do social media advertising for you. You'll find many accounts with millions of followers and the account is following like 20 people or less.

You mean the followers of the account are not following the account?

Also check out the profiles of people who favorite or retweet their content. If the profiles are blank, or don't tweet often then it's a bot.

Seems to be a problem on Twitter, but I don't think I've ran into it.

 

[MrHorror]

You mean the followers of the account are not following the account?

No I mean the account that has millions of followers itself, is only following like 20 or 30 people. So you'll see the stats like this:

Followers:30.1M Following:133


It was even revealed a few months ago that most of Donald Trump's followers are fake and were bought. Justin Bieber lost his whole Instagram account awhile back because when Instagram cracked down on fake followers most of his followers vanished overnight. Down from millions of followers, to around 100 or so.

 

[Jason76]

It was even revealed a few months ago that most of Donald Trump's followers are fake and were bought.

No, surely not another scandal! 😱

 

[Jason76]

I'd say you should just work for your followers if your posting well written, long pieces that are on topic you'll have no trouble getting attraction from your social. You've got to have the mindset to keep posting and put in the work you can just live life wasting money for bots/unused accounts.

Working on followers is crucial because the money is in the list. But I haven't been doing that - rather just doing Facebook boosting leading to my Patreon page, but I might change my strategy (lead people to a Facebook page and then advertise a Facebook group from there (where the Patreon is advertised) - or the Patreon page).