First Impressions
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My first impressions of your site, is that of seeing that everything fits together for the type of site you are presenting. It has a good blend of colors, it isn't too wide, has a fixed width, it even has an About Us and Contact Us page. You don't have ads plastered all over the place, and the ads that I do know about, is the game ad at the bottom of every page and an annoying first visit Popunder. Having Popunders (or even a Popup) as ads, even if they are only shown once, can cause people to not want to visit again, or dig into the site, thinking that there might be more of them as they browse your site. Even though you can earn allot from them, they are not a good idea to have, to keep visitors staying on your site longer than they have to.
Testing Mobile Friendliness, I can tell you had in mind that everyone would be wanting to access your site, without issue to their device or computer.
So my suggestion in regards to First Impressions, is to get rid of that Popunder, since it can and will cause you issues in the future, for those who would spread word about your site.
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Average
Site Structure
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Your site needs some restructuring. Generally speaking, the short intro to any site like yours, needs to be above the things you are introducing. This should have been the first thing you should have done, after adding all of the converters you wanted on the site. Having the introduction description of your site on the homepage at the bottom, is the first thing you need to move to the top of the page. Also consider shorting it, since some of that information you have there, is also on your About Page. This is needed on every page that you have a description on. So please work on fixing this, since most people won't look at the bottom of the page, for a description about what they are using.
Also consider lowering the Header Links you have, to something along the lines of <h2> or <h3>, since having it at that size is horrendous for the site structure.
If in the future you decide to work on making the converters more available, you could try making the list show up as columns. Similar to the "All Conversions" Page, but less spread out, and put into a more condensed list.
Though it is easy for me to use the site, the above is what I have to suggest, to make it easier for first time viewers.
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Average
Originality
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I do not know how original you are trying to be, but it appears as if your site is one of tons of converter websites out there. There are plenty of different websites out there that are much more established than yours.
My suggestion, is to go out and search various different conversion websites, and see how they run their websites, then see what you can do to make yours different than theirs, other than the fact that you have all of the various conversions and converters that you can use for free.
Questions to ask for, in order to help make it more unique, are:
- Can what I have in mind, be shown better?
- How can I draw attention to my site and have people use it, when there are already so many options out their for what I have?
Can what I have in mind, be shown easier better?
Definitely! if you do decide to go with a sidebar format, here is one example of a converter website that has everything you need to convert, right at the top, without anything getting in the way. Now I don't recommend doing a direct copy of their format, since that won't be unique, but it is a suggestion on how you can display your converters. And this example reinforces my suggestion about condensing the list of converters into a smaller display list.
Example:
How can I draw attention to my site and have people use it, when there are already so many options out their for what I have?
Simplicity of use, and size of content displayed. All in all, what is better about the above example, that you could improve on? How everything is right there, and easy to read. It is just that simple.
I suggest looking for a way to make it easier to find the converters, and have them displayed in such a fashion, that it doesn't force me to do a search for the converter I want to use, rather than to keep digging through the lists, hoping I stumble upon it. Also, I cannot stress text and link size enough! If the text and link size isn't at the right size, it forces the converters to be further down the page than they need!
If you can come up with a good plan on the above, I bet your traffic will increase greatly.
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Poor
Final Remarks
You have a good idea on a website that has potential. It has the ability to draw traffic, just for the fact that you typically have more converters, than most websites I have seen. If you consider what I have suggested, you might be able to draw a crown large enough to become a future converter that I will use in the future, over some of the more established ones I tend to use.
Hope it goes well for you.
Your Score
