Site loading time is one factor in SERP, right?

kssite

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Hey folks!

Im new on this site, so hello everyone! 😎

I have a feeling that page loading time has effect on SERP...
Server that http://www.tubewood.com is had some overload issues few months ago, and noticed that search engines moved my site way down on results 😕 Asked hosting company about the slowness and they moved my account to other fast server and took like a month to get back where i was before server overload issues :shake:

But, just my 2 cents. Have you folks noticed similar thing?

Regards
kssite
 
Your loading time is a factor of your SERPs, just a factor in the organic traffic you get. People won't want to have to wait for 30 seconds for your site to load if it was a random "I'll check out this link" click.
 
Hmm, why then did the shows in google results dropped a lot while server was overloaded... not talking about actual clicks, just shows in results...
As google tools give you that info too 😎
 
kssite said:
I have a feeling that page loading time has effect on SERP...
It's a fact, not a feeling anymore. Google introduced this new factor exactly 11 months ago on this day so I guess you're hearing this a little slow.

Here is an official blog post regarding this matter from Google: http://googlewebmastercentral.blogspot. ... nking.html

The main reason is that high ranking sites should serve the user and not mainly Googlebot. A user wouldn't want to be waiting there for a considerable amount of time and so Google introduced this factor to benefit users.
 
Your loading time is fine. You don't really need to worry about it unless it's actually slow.
 
Speed is really a factor in serps. But we can't figure out any drop from the speed. We can't know what serp position we would have if we had a faster site. But don't worry, the percentage of the speed that takes part on the serps must be around 1% or 2%. So if your site is very slow you might drop at most 1 page in search results....
 
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